02/14/2026
It was brought to my attention that Steve Austin has a “Broken Skull Ranch”. When I looked at trademark registry, it appeared as if I could continue to use this name as long as I never printed it on “apparel”.
Just to make sure, I reached out to the attorney listed as the registered correspondence.
The response was essentially, they don’t want anyone using the name for anything commerce…. Such as putting labels on my tallow balm, and after reviewing this fb page… one person… ONE… had made a comment suggesting that they had found “Steve Austin’s” Broken Skull Ranch page.
ironically, that comment was also posted under our page description in which we state EXACTLY who we are, where we are located, and what we do…. None of which made a single reference to S.A. 🙄
For that reason, they found that folks could be confused as to “who” they might be following…. Although, from what I have looked at, I can’t see where S.A. has a ranch page, so I don’t think there could be any confusion, unless you can’t… or just refuse, to read.
Regardless, they were of good enough character to allow me to reassign a new brand/ranch name that is not that of which is trademarked.
I’ve submitted an email with the new name and hopeful that it meets the compliance of trademark infringement rules.
I guess we shall see.
I’m pretty disheartened at the decision considering that the name directly applied to my actual skull working hobby…. BUT, just like everyone else, I too must adhere to the rules.
With that all being said, if you see some changes coming about, don’t be alarmed… I’m simply learning the ropes and adjusting fire accordingly.
As with all things…. Do what’s right even when it’s hard!
