05/19/2026
Quarter Pine Tree Farm has VOTED YES!!!
We urge all members to vote YES in the upcoming 2026 referendum to continue the RCTB funded by assessments.
As stated previously, the voting period for the Promotion Board (RCTB) referendum is May 22-Jun 2. The NCTA Board of Directors reviewed, approved and wish to share this official position with members and anyone else in the Christmas tree industry.
The NCTA Board of Directors believes that the success of the Christmas tree industry requires an organized effort focused on four things:
1. protecting farmers from potential threats (regulatory, public messaging, fake trees)
2. advocating rules and conditions to make farming successful (labor, labeling, taxes)
3. promoting the benefits of buying a fresh Christmas tree each year to the public
4. funding research projects to make production of trees more sustainable and successful
It is the mission of NCTA to focus its efforts on the first two of those stated above. The Real Christmas Tree Board’s mission (and authorization) is to focus on the last two stated above. NCTA was the catalyst for starting the RCTB over 15 years ago, as the leadership at that time saw the need for a Christmas tree check-off program to provide value to growers and retailers in marketing, promotion, and a research entity for our industry.
The NCTA Board of Directors believe that RCTB is fulfilling its mission and will continue to do so. We instruct our staff to coordinate and collaborate with RCTB in our efforts to fulfill our mission of protecting and advocating for Christmas tree farmers.
We urge all members to vote YES in the upcoming 2026 referendum to continue the RCTB funded by assessments.