Fresh Wine Company

Fresh Wine Company Minimal intervention wine made from regeneratively grown grapes in Sonoma Valley ,CA.

FRESCO 2022 Bedrock Vineyard MerlotFrom one of California’s first regenerative organic certified vineyards, Bedrock Vine...
05/05/2026

FRESCO 2022 Bedrock Vineyard Merlot

From one of California’s first regenerative organic certified vineyards, Bedrock Vineyard goes beyond organic—focusing on soil health (no-till, sheep grazing) and fair wages for vineyard workers.

2022 was a hot year, so we picked earlier to keep things fresh and avoid overripeness. The merlot is just 12.7% alcohol which brings out more delicate qualities in the wine, red fruit, and nostalgia for the way California wines used to taste. This wine is so fresh it tastes great slightly chilled if the weather calls for it.

The label is inspired by the etymology of the grape, Merlot, which comes from the French ‘merle,’ meaning blackbird. Since this is a Californian Merlot, we went with the native Red Wing Blackbird on our new release!

The 2022 Merlot is now available online!

Join us on Saturday, April 25th at  to celebrate the 2026 spring release! We will debuting 4 new wines and serving some ...
04/14/2026

Join us on Saturday, April 25th at to celebrate the 2026 spring release! We will debuting 4 new wines and serving some delicious handmade pizzas. $20 to taste the wines, club members and a +1 drink free! Hope to see you there!

We got some great events cooking up for Spring! Come by and hang if you’re in the area. 3/26 We’ll be pouring through a ...
03/19/2026

We got some great events cooking up for Spring! Come by and hang if you’re in the area.

3/26 We’ll be pouring through a selection of Fire Fuego wines at from 4-8pm!

4/12 FRESCO will be pairing wines with food cooked by for Sunday Supper at . Very limited seats left, so buy your tickets asap! Link in bio

4/26 The 2026 FRESCO spring release which will highlight the Purple Pet Nat, 2022 Bedrock Merlot, 2025 Rosé, and 2025 Primitivo. More info to come!

TONIGHT 1/9/26 Start your weekend off right and join us for the year's first HAPPY HOUR. Discounts + winemaker onsite ya...
01/09/2026

TONIGHT 1/9/26
Start your weekend off right and join us for the year's first HAPPY HOUR.

Discounts + winemaker onsite yapping about his wines

For those of you abstaining this month, We're also bringing back ELLIE'S N/A Cider from tilted shed. No excuses!!

xoxo 😘 JACK

A few snapshots of the FRESCO team hard at work! vino_graffitojack_wolcottmhatcherrmaisondpwine
12/04/2025

A few snapshots of the FRESCO team hard at work!

vino_graffito
jack_wolcott
mhatcherr
maisondpwine

12/03/2025

The old cliche is true -- wine is made in the vineyard. Within our natural winemaking paradigm, this is truer than ever.

Join us Saturday 12/6 for our inaugural WINTER RELEASE We'll be pouring an entire lineup of Fire Fuego wines  from 2-6Se...
11/29/2025

Join us Saturday 12/6 for our inaugural WINTER RELEASE

We'll be pouring an entire lineup of Fire Fuego wines from 2-6

See you there!

Ross Cannard does it all, from growing  produce for  to dry-farming Primitivo and Cabernet for FRESCO. We've been workin...
11/22/2025

Ross Cannard does it all, from growing produce for to dry-farming Primitivo and Cabernet for FRESCO. We've been working with Ross through 6 harvests and can't wait for 60 more!

11/20/2025

DEEP DIVE: Why we make natural wine

Benguerel vineyard, Kenwood, CA.Where it all began.
11/15/2025

Benguerel vineyard, Kenwood, CA.
Where it all began.


Address

521 Broadway, Suite A
Sonoma, CA
95476

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