Made from genuine beer ingredients like hop oils, malts, and bitters, Mad Hops elevates the base flavor of a beer, then adds fruit and other natural flavorings. I was working hard to build a hopyard on the family homestead in South Bristol, NY, and watching as new breweries sprang up across the Finger Lakes region. It was just after the holidays, and memories of the family celebrations were fresh
in my mind. I remembered talking with my daughters and nieces and nephews, all Millennials who love craft beer but drink mostly cheap beer, and who are in the habit of flavoring their water, their coffee and their vodka. That’s when the lightbulb went off and I got the idea that was to become an obsession: Why not take all these hops I was growing and create a flavor concentrate for beer? My first “recipes” were literally cooked up on the kitchen stove. I began sharing my experiments with other people and discovered something interesting: flavoring your beer is fun! I got serious and connected with some of the leading companies in the beer business - people who shared my vision and could provide much-needed advice and strategic assistance. Together we went through numerous iterations of the flavor development process in search of the right combination of beer components that would bring a balanced robustness to our drops. Turns out it’s not that easy to come up with the perfect formula for flavored beer drops, even for the experts. We’ve had to drink a lot of beer over the past 3 years to come up with our final product. (I know, sounds rough…)
In the end, we succeeded beyond my wildest dreams, though ultimately that will be for you to judge. Can't wait to hear how you like Mad Hops!
