Rockin' B Farm

Rockin' B Farm Family farm in Randolph County, North Carolina, raising and selling Registered Santa Gertrudis Cattle.

05/28/2026

Santa Gertrudis were the first beef breed developed in the United States.

Developed on the historic King Ranch, Santa Gertrudis cattle were created to thrive in the harsh South Texas brush country while delivering performance, adaptability and profitability. Beginning in the early 1900s, King Ranch developed the breed by crossing Brahman and Shorthorn cattle, eventually establishing the ideal 3/8 Brahman and 5/8 Shorthorn combination.

In 1920, a standout bull named “Monkey” became the foundation herd sire of the breed, known for his muscle, growth, hardiness and disposition. His influence helped shape the Santa Gertrudis cattle we know today. Officially recognized by the USDA in 1940, Santa Gertrudis became America’s original beef breed and continue to make an impact in commercial and seedstock operations around the world.

05/20/2026
05/20/2026

President's Perspective | SGBI President Arlin Taylor

"Hello, fellow Santa Gertrudis breeders,

My name is Arlin Taylor, and it is a true honor to serve as President of this great association. I look forward to working with each of you to continue building and strengthening all that we have accomplished together.

There are many exciting things happening within our breed today. From record numbers of entries at shows to the hard work and dedication our members demonstrate in representing Santa Gertrudis cattle to the public, there is much to be proud of. These efforts do not go unnoticed and are to be commended. Our junior program and shows are second to none, and they play a vital role in securing the future of our breed.

The rising demand for Santa Gertrudis bulls and females across the country is a direct result of the commitment our members have made to evaluation, performance testing, and data-driven improvement. The success of Santa Gertrudis Star Five females topping sales nationwide is a testament to that dedication. Congratulations to all involved in achieving these milestones.

One word I have used repeatedly is members. That is because we are all part of something special, united by one common bond—Santa Gertrudis cattle. We believe in this breed and its value to the beef industry. However, we cannot reach our full potential without working together.

I encourage you to record, test, weigh, and submit your findings to the association office as we continue building a strong and dependable database. Just as importantly, I encourage you to become more involved in your association. Reach out to your Board of Directors, share your ideas, and help shape the future of this great breed.

Together, we can ensure continued growth, progress, and success for Santa Gertrudis cattle.”

Sincerely,
Arlin Taylor
President

Read more from Arlin Taylor, SGBI Board President, here: https://santagertrudis.com/news-media/sg-usa/

There’s just something about Star 5 calves performing!!
05/18/2026

There’s just something about Star 5 calves performing!!

05/18/2026

From the Front Office | Keaton Dodd, SGBI Executive Director

"I want to personally thank each of you, on behalf of SGBI, for showing up, engaging, and investing your time and energy into our 75th Annual Meeting. It was extremely encouraging to see the pride, passion, and shared commitment to improving this breed that each of you brought to the table. That same momentum is clearly carrying over into the marketplace, and I’d like to congratulate King Ranch, the Crimson Classic, and the Bluebonnet Santa Gertrudis Breeders for their strong, successful sales and the continued demand for Santa Gertrudis influenced cattle.

In the same spirit of momentum, I want to invite you to attend the Breeders of the Carolinas Sale in Monroe. The quality and depth of the consignments this year is truly impressive, reflecting the kind of progress and intentional breeding decisions our membership continues to make. Whether you’re focused on building a set of practical, profit-driven cattle for today’s commercial environment or searching for standout genetics that meet the expectations of even the most critical purebred program, there are cattle in this offering that will fit your program and move it forward.

My challenge to you as breeders this month is not simply a one-time adjustment, but a lasting shift in mindset—one that fully embraces the importance of data and our collective responsibility to submit accurate, meaningful performance information. As it stands, our registration totals over the past three years have remained largely unchanged. However, of the cattle being registered, only 39% include birth weights, 41% have actual weaning weights, 24% include yearling weights, 19% have carcass ultrasound data, and less than 2% provide usable harvest data. When we compare year over year, the trend is clear: while registrations have held steady, submissions for weaning, yearling, and carcass data have all
declined."

Read more from Keaton Dodd, SGBI Executive Director:
https://santagertrudis.com/news-media/sg-usa/

05/12/2026

From Michigan to south Texas. From Virginia to California. And across nine countries.

In the 2025-26 fiscal year, SGBI had cattle registered to members in 37 states — proof that Santa Gertrudis cattle don't just survive in one corner of the map. They thrive across all of it.

Longevity. Adaptability. Hybrid Vigor.

05/11/2026

Congratulations to the consignors and buyers of the Breeders of the Carolinas Sale on an outstanding event. Santa Gertrudis genetics were in high demand!

Purebred Lot Average: $6,750
Star 5 Lot Average: $4,383
Total Gross: $319,925

Thank you to all of the bidders, buyers, consignors, and volunteers involved in making this sale great!

Address

5173 Whites Chapel Road
Staley, NC
27355

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 11am - 5pm

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