Rockin' B Farm

06/29/2026

Your juniors deserve to be celebrated — and the special National Junior Santa Gertrudis Show issue of Santa Gertrudis USA in July/August is the place to do it.

The deadline to submit your ad is July 13, 2026. Whether you're a breeder, family, affiliate, or a program wanting to show off your junior members, this is your chance to put them front and center in the official magazine of the first American beef breed.

📰 Ad Options:
• Full Page — $500
• Half Page — $300
• Quarter Page — $200

Email your ads to [email protected] by July 13 to secure your spot.

06/22/2026

Built for the real world.

For generations, Santa Gertrudis cattle have proven their value through adaptability, longevity, efficiency and performance. From the Gulf Coast to the mountains of the West, Santa Gertrudis genetics continue to help producers meet the demands of a changing industry.

Today's Santa Gertrudis delivers the traits that matter: hybrid vigor, maternal strength, growth and profitability.

06/19/2026

06/15/2026

From the Front Office | Keaton Dodd, SGBI Executive Director

"Membership,
It feels like spring passed in the blink of an eye as we now prepare to head into summer. We are incredibly grateful for the rainfall and moisture God has blessed many areas of our membership with over the past couple of months, and for those still waiting on rain, we continue to pray your pastures receive the moisture they need soon. With a strong cattle market, limited supply in some of the drought-stricken regions, and improving forage conditions thanks to recent rains, demand for our cattle is poised to remain strong. As producers, we must continue doing our part to generate the quality, consistency, and numbers of cattle necessary to meet the opportunities currently in front of us.

Over the past week, a question posted in a Santa Gertrudis Facebook group (not an official SGBI platform) sparked some productive discussion and dialogue. In summary, the member questioned whether the investment in registering cattle and maintaining an active membership is worth the associated cost. While some may instinctively become defensive in situations like this, I believe it is a completely fair question — and one that breed associations should continuously evaluate, address, and communicate more effectively to their membership.

To answer that question, it is important to first discuss the historical role and purpose of breed registries. At the inception of cattle breeds and breed associations, the primary responsibility of a registry was maintaining pedigree accuracy, herd book integrity, and breed standards. As technology advanced, breed associations took on an additional responsibility: data management and data integrity. The development of EPDs at the breed level created a need for more hands-on management of registry systems, with a heavy emphasis on collecting data and turning that information into practical tools for producers.

As always, continue the pursuit of perfection and progress.
God bless,
Keaton Dodd
Executive Director
Santa Gertrudis Breeders International"

Read more from Keaton Dodd, SGBI Executive Director:
https://santagertrudis.com/news-media/sg-usa/

06/14/2026

Working show calves! .agr.1212

06/14/2026

06/13/2026

06/12/2026

What is a Star 5?

The Star 5 Program provides producers with a structured pathway to incorporate Santa Gertrudis genetics into their herd while progressing toward purebred Santa Gertrudis status.

By utilizing Santa Gertrudis bulls in a crossbreeding program, producers can capture the benefits of hybrid vigor, adaptability, maternal strength, and marketability while maintaining accurate records through the SGBI registry.

From commercial operations looking to add value to their replacement females to breeders working toward purebred registration, the Star 5 Program offers a proven path for genetic progress.

Start with a non-Santa Gertrudis female and a purebred Santa Gertrudis bull, then advance through the program from Level I (50%) to Level III (87.5%+) and ultimately purebred status.

Today's Santa Gertrudis. Longevity. Adaptability. Hybrid Vigor.