09/29/2026
Farming is not a garden with a pricelist.
I’ve been hearing from flower farmers who are weary.
This has been a difficult growing year. Some people who started farms with tremendous hope are wondering if they can keep going. I’m sad to see any of them leave.
The USDA considers someone a beginning farmer for their first 10 years. There’s a reason for the definition. Farming takes time to learn and each season brings challenges that the last one did not.
A course can teach you how to plant a dahlia. It can’t tell you exactly how a dahlia will behave in your soil, through your weather, with the time and help you have. Meanwhile, a small farm asks a person to grow, sell, hire, repair, plan, keep records and make decisions before there’s enough experience to make any of it feel familiar.
In my previous career, I broke through the glass ceiling. I had grown up in that business. I knew its workings, understood nearly every role, and knew what it took to make it run. Flower farming has been harder than anything I did there.
I am a very good flower grower. Before I grew each new crop, I researched it extensively, much as I research researched new products in my previous career. Then I planted it, watched closely, made mistakes, and learned what flowers had to teach me. Deep research gave me a place to begin. Years of growing taught me which questions I hadn’t known to ask.
Even so, growing flowers well is only part of running a farm. At our size, machinery, systems, and efficiency need the judgment of people who have farmed for decades. I can lead the work of growing, contribute to our soil health, culture of the farm, and keep improving the quality of our flowers. That does not mean, I know every part of farming. Knowing the difference makes our farm stronger.
So, if this year has made you question yourself, I hope you won’t mistake a hard season for a final verdict. Learn what you can from the flowers. Even the best growers don’t do it alone. A farm grows the way a garden does: with help. Ask for help where the farm needs skills you haven’t yet had time to acquire, or scale back to something that feels like a comfortable fit.
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