Diamond Bar Ranch Co.

05/19/2026

Good neighbors, good help and another year of branding in the books. 🙏

“Pullin’ together beats pullin’ apart every time.”

05/14/2026

On May 14, 1901 Wallace & Mary Josephine Baskin took a chance and sold the Baskin Meat Market in North Platte to make the down payment on the Diamond Bar.

125 years later, we are blessed to continue our ranching heritage with the 4th & 5th generation family operators. We’re planning a 125 year celebration for later this fall— stay tuned.

05/09/2026

A few colts so far, and lots of personality 🤠

05/03/2026

Off to the races 🏇

04/22/2026

“The earth is the Lord’s, and everything in it.
The world and all its people belong to him.” —Psalm 24:1

04/20/2026

It has been a beautiful calving season 🌷

04/17/2026

Girl power 💪🏻

03/18/2026

Please support the Nebraska Sandhills Rancher Fire Relief fund if you are able. Sandhillers are there for each other when times are tough—and right now, our friends and neighbors are facing unimaginable loss.

Here is the information on how to donate monetarily to the Nebraska Sandhills Rancher Fire Relief. We have included a link to donate in the post as well.

Thank you all for your patience while we worked to get this account and link set up and thank you for the continued support!

308-778-6262

https://kearneyfoundation.fcsuite.com/erp/donate/create/fund?funit_id=3211

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The primary purpose of the fund shall be to assist victims of natural fires in Nebraska, primarily
in the counties of Garden, Morrill, Arthur, Keith and Grant to assist in disaster recovery. We hope
to enhance and improve the quality of life of the Nebraska residents that have suffered a financial
hardship due to events beyond their control. A local grants committee will accept grant assistance applications and determine awards based on need.

02/17/2026

Nebraska's #1 industry is agriuclture and we are the Beef State.

At the heart of it are ranchers — not corporations, not headlines — but families. Families who rise before the sun, who pray for rain, who mend fence in the wind and snow, and who carry forward a way of life built on responsibility.

In ranch country, integrity isn’t a marketing phrase.

Livestock represent someone’s livelihood. Grass represents years of stewardship. And a brand represents ownership, accountability and promise. Branding is an ancient practice, passed down through centuries, and it remains the only permanent, visible identification of ownership for the animals under our care. It cannot be easily altered or misunderstood. It is a mark that says: someone stands behind this animal.

For generations, that mark has meant something in Nebraska.

Our state’s reputation as a leader in beef production wasn’t built on volume alone. It was built on trust — trust between neighbors, trust between buyers and sellers, trust between producers and the communities they serve.

That trust exists because of the character of the people who steward this land.

I’ve had the privilege of growing up surrounded by ranch families who live by a simple code: your word matters. Your handshake matters.

Honest families, standing behind their honest work.

That’s the quiet strength of rural Nebraska. Not loud. Not flashy. But steady. Generational. Enduring.

Ranchers don’t just raise cattle. They raise children who learn responsibility early. They raise the next generation to respect livestock, land and the law. They raise communities that understand that private property and personal accountability are not political ideas — they are foundational ones.

Nebraska agriculture is worth protecting because the people behind it are worth protecting.

— Natalie Jones

01/29/2026

Celebrating 30 years of marriage — 30 calving seasons and stacking hay, 30 brandings, draft horse teams and everything in between. 🌹🐮

12/22/2025

Family is at the heart of it all. Wishing a blessed and Merry Christmas to our friends near and far. 🎄