David Ashley serves as President and Chief Alchemist for Ashley Food Company in Sudbury, Massachusetts. David has been creating all natural, mouth watering, and award-wining products for over 24 years ranging from the sweet with a KICK Mad Dog BBQ Sauce to the Ultra Hot 357 Mad Dog Hot Sauce. Earlier on, 'round 1976, just round the back, a half mile from the railroad track in a town called Stockbridge, Massachusetts, where they got three stop signs, two police officers, and one police car, David walked right in as the General Manager of Alice's Restaurant, made famous by the song bearing the same name by Arlo Guthrie. Managing a staff over 90, it was here that David claims to have learned the true value of fresh high quality ingredients and the fine art of mega multi-tasking. The first steps of his own venture were launched in his tiny Brighton, Ma. kitchen..."The perfect barbeque sauce tastes great, contains natural ingredients, doesn't burn when you cook with it, and has a kick!" That's what Mr. Ashley was seeking when he started making Mad Dog Barbeque Sauce in 1985. Within five years, he was supplying so many salivating friends with Mad Dog; his wife took the next step and gently kicked him out of the kitchen and into commercial production. Ashley Food Company was started with credit cards, Ashley's stubborn determination and his very discerning taste buds.