02/24/2022
This is goodbye. For reasons we may never understand, a global pandemic came along and swept us under, at the peak of our success. In February 2020, we were high fiving over every success coming our way. I remember looking at each other and saying, "I can't believe it's finally happening. This is our year!"
And then. We kicked against the current and reimagined everything we've ever done. For almost two years. But we just couldn't overcome the challenges. It's incredible how long goodbye can take. And how much pain you can feel.
Silvia and I met very randomly in 2009, with these pregnant bellies that brought us together in an online moms group. We had no idea that 12 1/2 years later we would be leaning on each other through the grief of saying goodbye. We have been grateful for every challenge, every laugh-until-we-are-crying moment, every customer email, message and call. This idea started over a playdate. We were new moms seeking really nutritious, incredible snacks for our kids. It's a story you may have heard before. Every step required a Google search and a lot of help. But every product on a store shelf and buyer meeting that went well and positive customer review was a pinch me moment. We stayed curious and open and excited every step of the way. We will miss all of you and the way that you lifted us up and made us feel like friends. It is a business. But it is also deeply personal.
Somewhere along those thousands of hours together, we became sisters. I drove her parents to the hospital to meet her fourth child. She flew across state lines to sit with me when my father died. In the midst of the unraveling of the last 2 years my husband said, "don't lose sight of the friendship and family we've gained out of this. There's deep value there." And he's right. How many business partners would shatter under this weight? Loss and grief are so hard, but there is so much gained in this loss. The noticing is unavoidable.
Thank you, from the bottom of our hearts. You will be honorary SuperFriends to us for life. And wherever the road takes us, we will be better for having traveled this portion with you.
Love, Silvia & Katie❤️
