06/08/2023
Wow, this post is heavy but the time has come to share some big news with all of you. As much as we would love to continue to bring Five Dot Ranch beef to you, we have come to the difficult realization that it is time to end this chapter in our book. For us as a family, this decision feels bittersweet. We are confident, yet sad to let it go. In some ways this decision feels out of our control, it’s been a roller coaster over the last 17 years (California politics and legislation, a recession, crazy inflation, drought, flooding, earthquakes, fire, a global pandemic… just to name a few 😅), but we feel deep in our souls that this is the right move for our family and cattle operation moving forward. We have poured our hearts and souls into every aspect of this business and have maintained our commitment to quality, honesty, and integrity. We are so proud of the product we have provided and the reputation we have built.
We would like to express our sincerest gratitude to all of you who have supported us throughout the years. Your patronage, kind words, and loyalty are what kept us at it for the last 17 years. We have learned so much from our customers and created lifelong friendships with many. It has been an honor to have a place in your butcher cases, store shelves and at your dinner tables. Thank you for letting us share our story with you and joining us on this journey. This appreciation also extends to our employees who stood with us and worked tirelessly to bring this product to you. From the cowboys to the butchers, they were instrumental in our success over the years.
Although we are ending our branded beef program, our legacy as 7th Generation California cattle ranchers lives on as we continue our land and cattle operations. Right now we are busy raising the 8th generation and hope to bring them into the business someday.
Wishing you the best, friends. Thank you for everything!
P.S. As we wind down our branded beef program, this also includes our mail order program, so we will be shipping online orders while supplies last! This may be the last chance to stock up your freezer with our beef product so be sure to get your orders in now!