Fresh Alliance, Archived Page

Fresh Alliance, Archived Page We've moved. 🏡🍊
Follow us at: https://www.facebook.com/teamfreshalliance/
Same team. One name. One global solution.

08/19/2026

BREAKING NEWS! Produce Alliance, Fresh Concepts and Fresh Alliance have come together as Fresh Alliance, bringing decades of expertise together under one unified brand. This evolution expands our capabilities, strengthens our global reach, and reinforces our commitment to delivering innovative fresh solutions across the foodservice industry through one global solution: Fresh Alliance.

While our brand is evolving, our focus remains the same: building strong partnerships and creating value throughout the supply chain. Follow the new Fresh Alliance to stay involved, informed, and in the fields!

A little fresh fruit can go a long way. Pineapple and cantaloupe are an easy way to bring bright flavor, natural sweetne...
08/17/2026

A little fresh fruit can go a long way. Pineapple and cantaloupe are an easy way to bring bright flavor, natural sweetness, and a pop of color to any school menu. They work just as well in fresh fruit cups and breakfast spreads as they do in tropical salsas, salads, smoothies, desserts, or even grilled alongside savory entrées.

Reach out to our team to get started: [email protected]

Market Report 8.13.2026Asparagus 🌱 – ExtremeSupplies remain very limited, with available volumes expected to decline fur...
08/13/2026

Market Report 8.13.2026

Asparagus 🌱 – Extreme
Supplies remain very limited, with available volumes expected to decline further in the coming weeks.

Artichokes 🌿 – Extreme
Quality is good, but supplies are light, which is driving the market. Twelve-count artichokes remain at the extreme trigger.

Beans, Green 🫛 – Escalated
Quality remains mixed, with good quality in the West and mixed quality in the East.

Broccoli Crowns. Florets and Minis 🥦 – Escalated
Quality is good, but supplies are tightening.

Celery, Organic 🌿 – Escalated
Quality and supplies are acceptable, but disease pressure, including black heart, continues to affect harvestable acres.

Fennel 🌿 – Escalated
Lower field yields have caused a shortage in supply. Pricing will remain escalated until supplies improve.

Limes 🍋‍🟩 – Escalated
Supplies are expected to tighten, and markets are firming as current regional production declines.

Peppers, Jalapeño 🌶️ – Escalated
We are continuing to assess the FDA and CDC investigation into the multistate outbreak of Salmonella Javiana infections linked to Jalapeño Peppers.

Strawberries 🍓 – Extreme
Strawberry supplies are expected to tighten significantly over the next 3 to 4 weeks following an extended period of high temperatures across California throughout July.

Squash, Zucchini and Yellow 🥒 – Escalated
Very tight supplies and higher demand have pushed pricing higher this week for both Green and Yellow Squash.

Tomatoes, Snacking 🍅 – Escalated
Lighter volumes of Grape Tomatoes, Grape Medleys, and Cherry Tomatoes are expected this week due to seasonal transition.

08/11/2026

Market Alert: Strawberries 8.11.2026

Strawberry supplies are expected to tighten over the next 3-4 weeks as California production transitions following an extended period of high temperatures throughout July.

The prolonged heat accelerated crop maturity across key California growing regions, leading to a larger share of the crop being harvested earlier than anticipated. While overall fruit quality remains favorable, harvest conditions have become more challenging. Crews are spending additional time selecting marketable fruit, while smaller berry sizing is contributing to lower yields and reduced case production. Quality pressure has also increased in several fields, with crooked fruit and excessive bruising reducing overall packable yields. Combined with smaller fruit and increased harvest selectivity, these conditions are limiting available supplies.

As a result, industry supplies could be reduced by as much as 50% over the next 3-4 weeks. Availability is expected to remain tight during this period, and we may see impacts to order fulfillment as the industry works through the current production cycle.

Improvement is expected to begin in the first two weeks of September as new production from Santa Maria, California, and Baja California, Mexico, comes online. Plants in these upcoming production areas are currently healthy, and volumes are expected to return to more normal seasonal levels as production gradually increases.

We will continue to closely monitor production, quality, and availability and provide updates as market conditions develop.

Yellow squash coins paired with zucchini rounds are a colorful way to welcome the flavors of fall. With a mild flavor, v...
08/11/2026

Yellow squash coins paired with zucchini rounds are a colorful way to welcome the flavors of fall. With a mild flavor, vibrant appearance, and endless versatility, this classic combination adds seasonal appeal to any plate. Whether roasted, grilled, or sautéed, these fresh vegetables make it easy to bring a simple, delicious upgrade to your lunch menu.

Reach out to our team to learn more: [email protected]

Plums are one of those fruits that don’t get enough credit.They’re just as good eaten fresh as they are sliced into a sa...
08/07/2026

Plums are one of those fruits that don’t get enough credit.

They’re just as good eaten fresh as they are sliced into a salad, grilled, baked into a dessert, or paired with cheese and charcuterie.

The proof is in the plum! Sweet with just the right amount of tartness, they’re an easy way to add fresh flavor to almost any meal.

Market Report 8.6.2026🌾 Market Update 🌾Tomato production continues to fluctuate in the Southeast due to rain, while Mexi...
08/06/2026

Market Report 8.6.2026

🌾 Market Update 🌾
Tomato production continues to fluctuate in the Southeast due to rain, while Mexico's Round and Roma production remains steady. Snacking Tomato supplies are improving but remain tight, and larger Lime sizes continue to be limited despite increased border crossings. Most Hot Pepper supplies are stabilizing, though Shish*to, Habanero, and Red Fresno Peppers remain in short supply. We are closely monitoring the FDA and CDC investigation into the multistate Salmonella Javiana outbreak linked to Jalapeño Peppers and will continue providing updates as they become available. California Table Grapes continue to offer excellent quality, while Canadian tariffs on Mushrooms are expected to increase costs across the supply chain in the coming weeks.

⚠️ Supply Pressure ⚠️
Overall market conditions continue to improve, but an approaching heatwave could create additional pressure. Celery supplies and quality are improving but remain escalated, while warm weather, disease, and insect pressure continue to impact Leafy Greens, Broccoli, and Cauliflower. Artichokes and Anise/Fennel remain in limited supply.

🍓 Fruit Outlook 🍓
The Avocado market remains stable, though the temporary suspension of USDA inspections in Michoacán, Mexico could disrupt shipments if it extends into next week. Larger fruit remains at a premium, while Cantaloupe and Honeydew supplies are steady. Berry markets continue to be well supplied with good overall quality, though Strawberry shelf life is being affected by high temperatures. Citrus continues to trend toward larger fruit, with smaller Lemons and Oranges remaining tight.

🚛 Freight Watch 🚛
Limited truck availability and elevated fuel costs continue to pressure freight markets, with fuel surcharges increasing transportation and overall supply chain costs.

Market Alert: Avocados 8.5.2026As of this morning the US government suspended activities in the state of Michoacán, Mexi...
08/05/2026

Market Alert: Avocados 8.5.2026

As of this morning the US government suspended activities in the state of Michoacán, Mexico. Below is what we currently know, and how it could affect avocados:

🥑 August 5 Update: The U.S. government has suspended USDA operations in the state of Michoacán, Mexico, due to a security threat.

🥑 Operational Impact: All USDA inspection personnel have been withdrawn, preventing avocado packing and shipments from Michoacán to the United States today.

🥑 Market Significance: Michoacán supplies approximately 75–80% of the avocados imported into the U.S from Mexico.

🥑 Current Supply: There is currently sufficient inventory and product already in transit to maintain normal supply in the near term if operations resume quickly.

🥑 Potential Risk: If the suspension continues for an extended period, shipment delays and potential avocado shortages could develop.

🥑 Next Steps: This is a rapidly evolving situation. We will continue to monitor developments and provide updates as additional information becomes available.

08/03/2026

📚🎒 Back-to-school just got a whole lot fresher! 🍎🥒🍍

Our Healthy Solutions 4 Kids Menu in August is packed with colorful, nutritious produce that makes it easy to keep students excited about healthy eating. Healthy meals start with fresh ingredients, and we’re proud to help schools serve produce that’s as fun as it is nutritious.

Reach out to our team to learn more: [email protected]

Market Report 7.30.2026🌾 Market Update 🌾Tomato production continues to fluctuate in the Southeast due to rain, while Mex...
07/30/2026

Market Report 7.30.2026

🌾 Market Update 🌾
Tomato production continues to fluctuate in the Southeast due to rain, while Mexico's Round and Roma production remains steady. Snacking Tomato supplies are beginning to improve but remain tight. Lime supplies are increasing as more volume crosses the border, though larger sizes remain limited. Hot Pepper production is stabilizing, but Shish*to, Habanero, and Red Fresno Peppers remain in short supply. California Table Grapes continue to offer outstanding quality.

⚠️ Supply Pressure ⚠️
Market conditions have improved overall, but Celery remains a concern due to quality issues. Disease and insect pressure continue to impact Lettuce, Broccoli, Cauliflower, and Celery, with the ongoing Salinas heatwave expected to create additional challenges. Artichokes and Anise/Fennel remain at extreme levels because of limited supplies.

🍓 Fruit Outlook 🍓
Avocado supplies remain stable, though larger fruit continues to command premium pricing. Cantaloupe and Honeydew supplies are steady, while Berry markets remain well supplied with good quality across most regions. Citrus continues to trend toward larger fruit, with smaller Lemons and Oranges remaining tight.

🚛 Freight Watch 🚛
Limited truck availability and high fuel costs continue to pressure freight markets, with fuel surcharges adding to transportation and supply chain costs.

Address

5400 Laurel Springs Pky. Ste. 1002
Suwanee, GA
30024

Alerts

Be the first to know and let us send you an email when Fresh Alliance, Archived Page posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Fresh Alliance, Archived Page:

Shortcuts

Share