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Fresh Alliance Redefining the Industry Standard! Procurement, Contracting & Sourcing, K-12 Solutions, Freight Management, Non-Produce & Protein Offerings 🚜🍓🚛💙🐟

Market Alert: The Garlic Company Garlic Supply Transition 5.28.2026The Garlic Company is approaching the conclusion of i...
05/28/2026

Market Alert: The Garlic Company Garlic Supply Transition 5.28.2026

The Garlic Company is approaching the conclusion of its 2025-2026 garlic season. In line with previous years, a temporary reliance on Mexican garlic supply will be necessary before the new 2026 crop becomes available.

This transition period is forecasted to commence around the week of June 22nd and continue for approximately five weeks, concluding at the end of July. During this time, The Garlic Company will import Mexican raw garlic to its Bakersfield facility for processing, including cracking, peeling, and packing into finished products.

Regarding the upcoming 2026 crop, field conditions are currently favorable. Cautious optimism suggests a satisfactory crop yield for 2026.

The Garlic Company appreciates your assistance in managing this seasonal transition from the old crop to the new.

Market Report 5.28.2026🌾 Market Update 🌾Tomato production continues improving out of Mexico as Florida and East Coast re...
05/28/2026

Market Report 5.28.2026

🌾 Market Update 🌾
Tomato production continues improving out of Mexico as Florida and East Coast regions ramp up, bringing better availability across several categories. Lime supplies are easing on smaller fruit, though larger sizes remain tight, while Squash and Bell Pepper markets stay active.

⚠️ Supply Pressure ⚠️
Markets remain volatile as rain in Salinas and the South continues impacting harvests, quality, and pricing. Artichokes, Brussels Sprouts, Celery, Romaine, Red Leaf, and Green Leaf remain extremely limited, with prorates expected on leafy greens. Carrot supplies are improving, with relief expected soon.

🍓 Fruit Outlook 🍓
Avocado markets remain elevated as Mexican supplies tighten, though imports and the early Flor Loca crop are expected to provide some relief. Berry supplies continue improving as California production ramps up, while Pineapple and smaller Citrus sizes remain tight.

🚛 Freight Watch 🚛
Limited truck availability and high fuel costs continue putting upward pressure on freight rates and overall supply chain costs.

Market Alert: Force Majeure Declaration 5.27.2026Mission and Westfalia Fruit are declaring Force Majeure given the curre...
05/27/2026

Market Alert: Force Majeure Declaration 5.27.2026

Mission and Westfalia Fruit are declaring Force Majeure given the current supply shortage and cost environment.

The situation in Mexico continues to worsen. Supply remains extremely limited, and costs continue to increase, with market prices at the border rising hourly. Continued market volatility should be expected throughout June as supply tightens further and competition for available fruit intensifies.

All growers and shippers are being impacted by this situation, which is outside of their control. Mission and Westfalia will continue working to pack as much fruit as possible to help keep program distributors supplied over the coming weeks; however, overall industry supply will not be sufficient to meet the very strong U.S. demand.

This is an unfortunate market environment, especially with the continued cost pressure from growers in Mexico, but they are doing everything possible to manage the situation as effectively as they can.

05/27/2026

🥦 🥬 Farm-fresh produce, straight from their family’s fields to your table. What sets Tanimura & Antle apart is more than just their produce - it's their people. As an employee-owned company, every single team member is invested in delivering the best possible experience for their customers. 🌿

For us, partnering with Tanimura & Antle is a no-brainer. We share a passion for integrity, innovation, and doing what's right for the long haul. Together, we're dedicated to bringing you the best of the best - produce that's not only delicious and nutritious, but also sustainably grown with care for the land and the communities we serve!

Sweet, tangy, and packed with 100% of your daily vitamin C, grapefruits are the perfect pop of flavor for school lunches...
05/25/2026

Sweet, tangy, and packed with 100% of your daily vitamin C, grapefruits are the perfect pop of flavor for school lunches! Helping kids stay healthy, energized, and ready to learn. 📚💛

Reach out to our team to get started: [email protected]

Market Report 5.21.2026🌾 Market Update 🌾Tomato production continues improving out of Mexico, with increased availability...
05/21/2026

Market Report 5.21.2026

🌾 Market Update 🌾
Tomato production continues improving out of Mexico, with increased availability expected on Romas, Rounds, and Grapes, while Cherries remain lighter. Florida volume may begin tapering as East Coast programs transition north over the next 7–14 days. Lime supply is easing with stronger volume on smaller fruit, though 175s and larger remain limited with substitutions likely. Squash and Bell Pepper markets stay active this week.

⚠️ Supply Pressure ⚠️
Markets remain highly volatile as demand continues to exceed supply across several commodities. Brussels Sprouts, Celery, Romaine, Red Leaf, and Green Leaf are all extremely limited, with prorates expected on leafy greens. Carrots continue facing supply challenges, while Brussels Sprouts are expected to remain tight into July. Iceberg availability has improved slightly, though weather-related quality and supply concerns continue across the leafy category.

🍓 Fruit Outlook 🍓
Berry markets are stabilizing as California production ramps up. Strawberry and Raspberry supplies are improving, while Blueberries and Blackberries remain supported by steady domestic and Mexican volume. Melon supplies remain strong with Arizona production underway. Pineapple availability is still tight, and Avocado pricing continues to rise as Mexican harvests slow and offshore volume remains limited. Citrus markets are short on smaller sizes across several varieties, with imports expected to help ease sizing pressure this summer.

🚛 Freight Watch 🚛
Limited truck availability and record-high fuel costs continue driving freight rates higher. Fuel surcharges across trucking and sea freight are adding additional pressure to overall costs.

05/21/2026

Today is Eat More Fruits & Vegetables Day! 🍎🥦

Healthy Solutions powered by Fresh Alliance is on a mission to make fruits and vegetables the highlight of the cafeteria tray, giving students the chance to discover fresh, flavorful options and making healthy eating something they look forward to!

Want to know what’s on the menu? Reach out to the Healthy Solutions team today: [email protected]

Market Alert: Avocado Market Update 5.19.2026Over the next six weeks, the avocado industry is expected to move into a pr...
05/19/2026

Market Alert: Avocado Market Update 5.19.2026

Over the next six weeks, the avocado industry is expected to move into a pronounced demand-exceeds-supply environment as overall harvest volumes continue to decline. Mexico’s main crop season is entering its final seven weeks, and the number of active growers has declined significantly. Many growers are strategically slowing harvest activity in anticipation of stronger late-season pricing, which has caused field prices to escalate rapidly over the past two weeks as packers compete for tighter supplies. With reduced harvesting activity, industry inventories are expected to tighten faster than usual.

APEAM currently estimates approximately 330 million pounds remaining in Michoacán, with roughly 250 million pounds expected to be allocated to the U.S. market. This equates to an average weekly supply of approximately 36 million pounds, well below current U.S. consumption levels, which continue to exceed 60 million pounds per week. California production continues to ramp up; however, the current weekly contribution remains in the 13–15 million-pound range and is not expected to offset the tightening Mexican supply position fully.

Looking ahead, the Flor Loca crop is expected to begin in July, with early projections indicating an approximate 9% year-over-year reduction in volume. Historically, this seasonal transition period is associated with elevated field costs, increased volatility, and greater sizing variability as the industry moves into higher elevations and older fruit. Smaller sizes are expected to remain the tightest segment of the market.

Due to these supply constraints, growers will be holding distributors to their six-week averages.

What’s on your cafeteria’s tray today? 👀🍑 Add a bright, juicy nectarine for a sweet boost of vitamins that help students...
05/15/2026

What’s on your cafeteria’s tray today? 👀🍑 Add a bright, juicy nectarine for a sweet boost of vitamins that help students stay energized and focused during class!

Reach out to our team to get started: [email protected]

Market Report 5.14.2026🌾 Market Update🌾 Tomato production is improving out of Florida and Mexico, with strong Roma volum...
05/14/2026

Market Report 5.14.2026

🌾 Market Update🌾
Tomato production is improving out of Florida and Mexico, with strong Roma volume and lighter Rounds and Cherries. Lime supply is easing, though larger sizes remain tight. Squash and Bell Peppers are active this week.

⚠️ Supply Pressure ⚠️
The market remains volatile. Cooler weather continues to slow growth, and demand is exceeding supply across key commodities. Lettuce items, Broccoli, Broccolini, Celery, and Carrots are extremely limited with prorates expected.

🍓 Fruit Outlook 🍓
Melon supplies are improving and pricing is easing. Strawberries and Blueberries are trending stronger, while Blackberries remain tight. Citrus is short on smaller sizes, and Avocado pricing is seeing slight pressure.

🚛 Freight Watch 🚛
Limited trucks and elevated fuel costs continue adding upward pressure on pricing across the board.

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