04/25/2024
When it came time to name this this beer of ours a lot of thought went into it. We needed a name that could speak to this region that didn’t come off campy or pandering. Many names came and went… but Douglas stuck.
At it’s core Douglas is inspired by the great Douglas Fir tree, a very unique and highly specialized species of pine tree (not actually a fir) that is native only to Cascadia. These majestic giants showcase the natural beauty of this place and informed many of the label design elements. From the deep and dark green color (healthy forest), to the stylized “D” at the top of the label, the oval shape & scalloped edges (pine cone) and even the slightly striated background (needles). We wanted Douglas to feel uniquely from here, just like the ever-present Douglas Fir.
But it’s more than just trees… we wanted this beer to have some personality. Giving the beer a common name allows us to tap into the power of personification and add a little fun to the overall experience. It’s easy to shout from an across a crowded bar and shortens into some catchy nicknames, many of which we probably haven’t even thought of our ourselves!
All in all, Douglas is a beer that inspires engagement! So…grab yourself a bucket of Dougies and spend time with good company.