03/10/2026
5 LIES most people believe about Pasture Poultry:
1. Pasture-raised means birds are actually on pasture.
While I wish this were true, it often isn’t. The vast majority of chicken meat and eggs sold in the U.S. with a “pasture-raised” label only require limited access to the outdoors. There’s no requirement that birds actually go outside, or that what they go out to is grass rather than a moonscape dirt lot.
2. An orange yolk means a healthier egg.
Once upon a time, this had some truth to it. Darker yolks usually meant hens were outside foraging on grass, seeds, and bugs. Today, many commercial operations add marigold extract to the feed to darken yolks. In some cases, the yolks end up far darker than what you would naturally get from hens on pasture.
3. Third-party certifications always mean something.
Don’t get me wrong, some certifications have ok standards and some oversight. But the truth is, the majority don’t mean much. More often than not, certifications can act as a marketing layer over poor growing practices.
4. “Fresh” meat is actually fresh.
I remember when I first learned that “fresh” meat could be frozen, then “slacked” (industry term for thawed) and sold as fresh chicken, beef, or pork. The truth is, the “fresh” chicken you’re eating could be months old, thawed, and then sold as fresh. I don’t necessarily have a problem with the practice, but most consumers don’t realize it happens.
5. Pasture-raised chicken can’t feed the world.
I disagree with that statement from a factual standpoint. There is plenty of land in the U.S. to raise chickens on pasture and move them daily. In fact, integrating poultry with crop farms can improve soil health and crop yields, not to mention all the wasted yards and desertified land that could benefit from a little chicken and cattle impact.
That said, I also like what my friend Will Harris says:
“I’m not trying to save the world, I’m trying to save White Oak Pastures.”
(I hope I got that close to right, Will!)
And there’s truth in that, too. As farmers, we don’t necessarily need to change the whole world, we need to improve our farms and the communities we have influence in.