05/20/2026
Branding was last weekend, which means we are getting ready for summer and the next round of farm work. And since a few people had some loud opinions on our branding reel, hereâs the full, straightforward explanation of what we do, why we do it, and how we do it âŹď¸
Branding is one of the oldest traditions in ranching. Long before ear tags, a brand was how you proved ownership and protected your herd. That hasnât changed. Our brand is registered, unique, and legally tied to our farm. Itâs how we identify our cattle across large acreage where ear tags can fall out or be removed.
Weâre not cowboys. We donât pretend to be. We werenât born into this life, so we have a limited amount of time to get good at a lot of things on the farm. And cowboying isnât one of them.
We donât rope calves off horseback or flank them to the ground. So what do we use?
We use a calf table. We run the calves down the chute, into the table, and once theyâre in, the table gently flips them onto their side and restrains them. That restraint is what keeps everyone safe. The calf and us. While the calf is secured, we can give vaccinations, apply the brand, and get them back with their moms quickly.
As for the brand itself. We use a hotâiron brand, which creates a permanent mark on the hide. Itâs fast and controlled. Some ranches use freeze brands, which use extreme cold instead of heat. Both methods serve the same purpose: permanent identification that canât be lost, swapped, or tampered with.
Now, about the comments claiming we âenjoy hurting calves.â No! Absolutely not! The idea that farmers and ranchers get joy out of causing pain to the animals we raise every single day is not accurate.
The calves protest loudly. Mostly because theyâre restrained and annoyed. When we let them out of the calf table, they buck right out of it and are acting normal within minutes.
Branding day is a mix of tradition, necessity, and good stockmanship. It does get romanticize in movies and on line. But itâs part of raising cattle responsibly, and itâs something we take seriously. You donât have to love it. You donât even have to understand it. But, itâs how we make sure our cattle are identified, accounted for, and cared for from day one đЎ