10/02/2026
This week at CHFA, rather than talk about the next ingredient trend, we talked about fibre, the nutrient most of us already know and still aren’t getting enough of.
Our educator and Holistic Nutritionist Selina Rose (Selina | Holistic Coach & Somatic Guide) took the stage for “Beyond Protein: “Why Nutritional Fundamentals Are the Future of Modern Wellness” and the room was locked in. Heads were nodding the throughout the presentation because people really saw themselves in what she was describing.
A highlight moment: When she asked the room to guess how much fibre is actually in everyday foods like strawberries, kiwi, and brown rice.
The surprise on people’s faces was priceless, that gap is exactly why we built Natura Fibre in the first place.
Thanks to everyone who came out, participated, and asked questions. This is exactly the type of conversation we’re leading in the industry, and we’re glad you joined in.
In a crowded shelf space, fundamentals aren’t flashy, but they’re the real opportunity the wellness industry keeps skipping past. At Canadian Health Food Association (CHFA) a packed room leaned in to hear why.