What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

PEAK Genetics

PEAK is the source of superior genetics to the URUS brands and the world.

PEAK has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include Alta Genetics, GENEX, Jetstream, PEAK, SCCL and VAS, with each having its own unique identity, products, and services. These companies work globally

to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

06/17/2026

Attachment: 10 images & 1 unforgettable week ✨

Sorting through our camera crumbs to show off the incredible Intern Orientation Week! Our two talented interns kick-started their training at our URUS Office in Madison and then headed to our Watertown facility. From there, our experts provided quality presentations and gave an inside look at all facets of PEAK.

There were many questions, quite a few laughs, and new connections made that will last a lifetime!

06/12/2026

Let's play the Name Game!

WOW! What an impressive turnout from our last round of the Name Game! It's time for our next letter, D!

All that is required is that the name is 8 characters or fewer and is appropriate for all audiences. Take your chance to name a future superstar and leave your name suggestions that begin with "D" in the comments below!

06/10/2026

They really do grow up fast! 🤯

Feels like just yesterday 001HO16089 PEAK POWERHOUSE-ET was hanging out at our PEAK Calf Central, and now he’s making waves with milking daughters of his own. And wow… are they delivering! POWERHOUSE is currently #2 Proven TPI in the U.S., and he’s leading the pack as the top proven bull in Italy (PFT), the U.K. (PLI), and Switzerland (ISET). 🌍🐄

If you’re looking for proven, real-world performance, POWERHOUSE brings the goods, delivering elite commercial value (ICC) for dairy producers everywhere.

06/08/2026

Missing Alert 🚨

Our next Livestock Specialist seems to be missing? We are searching for someone highly skilled to help with daily care, health, and the collection of our elite sires. This missing person can be found surrounded by people who are passionate about the agriculture industry, bovine genetics, and client satisfaction. They likely have exceptional benefits!

Have you seen them? Let us know: https://hdjm.fa.ca2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_3/jobs/preview/1885

06/05/2026

Introducing your 2026 PEAK Pathway Interns! 👋

We are thrilled to host these remarkable students and provide an experience they won't forget. From the barns to the labs, these interns will get to learn every facet of PEAK from our team of experts. There is no doubt that we will learn a lot from them! Let's give a shout-out to these talented and impressive students who will be joining us for the summer.

Welcome, Sam and Elena!

06/02/2026

You can only pick one. Which dairy product are you choosing? 🥛🧀🍦

June is a time to celebrate Dairy Month and all the delicious products made available to us by the udderly remarkable producers around the world. We are honored to be part of an industry that contributes to your breakfast, lunch, and dinner!

So, which dairy product are you choosing? 🐄

05/29/2026

Stop your scroll, this deserves some celebration! 🎉

After more than five decades in the workforce, including 11 years of dedicated service at our DBC site, Ken Fleischer is preparing to turn the page to a well-earned retirement. His career has been defined by hard work, consistency, and a steady commitment to the people and animals he cared for every day. We thank Ken for the countless contributions he has made throughout his career and wish him nothing but happiness, good health, and plenty of exciting projects in retirement.

Wish him a farewell note in the comments below! 👇

05/26/2026

Five years of growth, teamwork, and learning.

Congratulations to one of our Shawano Bull Housing Supervisors, David Roitt, on FIVE years with the PEAK Team. His drive for efficiency and improvement makes him an important leader and a valuable player. We are proud to celebrate this milestone with him!

Leave him a note in the comments!

05/22/2026

Give me an... A!

Are you feeling creative? Our Genetic Support Team names and registers all our donors and sires, but we want your help naming our next generation of PEAK genetic superstars! All that is required is that the name is 8 characters or fewer and is appropriate for all audiences.

Take your chance to name a future superstar and leave your name suggestions that begin with "A" in the comments below!

05/20/2026

Adaptability is his middle name... well, not really.

Congratulations to Jake Moder, Livestock Specialist, on reaching TEN years with our PEAK Team. Jake has been with our company through many changes, showing his adaptability, dedication, and expertise. He is passionate about his work and demonstrates it every day. We appreciate your commitment to PEAK. We hope for more years together!

Address

N8452 Airport Road
Watertown, WI
53094

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

(507) 923-1881

Website

https://peakgenetics.com/

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