Better Brand Food Products, Inc

Better Brand Food Products, Inc Family owned and operated since 1947. Better Brand Foods, where service is our #1 product.

As your full service industry distributor, Better Brand Foods services anywhere between Monterey County, Santa Cruz County, San Benito County and San Francisco, CA.

Check out our new product from Nippon Shokken, Korean Fried Chicken Mix!! We also carry their Tempura Batter, Japanese D...
03/05/2026

Check out our new product from Nippon Shokken, Korean Fried Chicken Mix!!

We also carry their Tempura Batter, Japanese Dressing and Teriyaki Sauce (Glaze)

Thank you to our CEO, Peter Imlay, for cooking up lunch for everyone last Friday! 🌭🌭🌭We ♥️ a good bratwurst! Products se...
02/10/2026

Thank you to our CEO, Peter Imlay, for cooking up lunch for everyone last Friday! 🌭🌭🌭

We ♥️ a good bratwurst!

Products seen:
Product code: 341227-1
Split Top Hoagie Bun 6”
6/6 Ct case
Rotella’s Italian Bakery

Product code: 430255-1
3-1 Smoked Bratwurst
10 # case
Silva Sausage

Now stocking... MAINE LOBSTER BISQUE SOUP Product code: 913011-1Brand: Blount4/4 # case4 # each
01/08/2026

Now stocking... MAINE LOBSTER BISQUE SOUP
Product code: 913011-1
Brand: Blount
4/4 # case
4 # each

06/17/2025
Dont forget these items for your holiday menus!
10/31/2024

Dont forget these items for your holiday menus!

Did you know today is National Blueberry Muffin day? And guess what?! We've got some of the best blueberry muffin batter...
07/11/2024

Did you know today is National Blueberry Muffin day?

And guess what?! We've got some of the best blueberry muffin batter around! That's right, you don't even need to make the batter. Just scoop your completely thawed batter into a muffin tin and bake at 325° F for a convection oven with low fan or 375° F for a conventional oven for 25-30 minutes.

Product code: 910282-1
2/8 # tubs in a case

07/01/2024

FRESH PRODUCE FOR THURSDAY DELIVERY...
If you need fresh produce delivered on Thursday, your order must be submitted no later than 11:30 am on Wednesday, July 3rd, 2024. NO EXCEPTIONS.

07/01/2024

Hi everyone! Change of plans this week. We will remain open Thursday, July 4th and 5th with limited hours. If you wish to have a delivery Friday, July 5th, 2024 we will need your order submitted no later than 1 pm on Thursday, July 4th, 2024. The office will remain open for walk ins until 12 pm Thursday and Friday.

Have a happy and safe 4th of July. 🇺🇸

St. Patrick's Day is right around the corner! Make sure to stock up on one of the most popular dishes of the day. Corn...
03/11/2024

St. Patrick's Day is right around the corner! Make sure to stock up on one of the most popular dishes of the day. Corned Beef & Cabbage!! Give your sales rep or the office a call to place your order for these delicious ingredients, plus the ones that aren't shown here.

02/19/2024

We are closed today in honor of Presidents Day! 🇺🇸

Please ensure orders are placed before noon today for Tuesday delivery.

02/13/2024

In honor of President's Day 🇺🇸, we will be closed on Monday, February 19.

Orders for Tuesday delivery must be placed with your sales rep before 12 pm on Monday.

Add a little zing to your dish!Black Summer Truffle Peelings6/8.8 oz/case or by the eachProduct Code: 214712-1White Truf...
02/07/2024

Add a little zing to your dish!

Black Summer Truffle Peelings
6/8.8 oz/case or by the each
Product Code: 214712-1

White Truffle Oil
6/8.5 oz bottle/case or by the each
Product Code: 109765-1

Address

256 Kearney Ext
Watsonville, CA
95076

Opening Hours

Monday 8am - 3pm
Tuesday 8am - 3pm
Wednesday 8am - 3pm
Thursday 8am - 3pm
Friday 8am - 12pm

Telephone

+18317247243

Website

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Our History

Founded by Earl Imlay in 1947 as Better Egg Company in Watsonville, CA. Earl ran Better Egg Company which included three chicken ranches and an egg processing operation until he retired in 1964. His son's, Dennis and Ed took over their mother's interest in the business and, along with a partner, they continued the egg operations until 1980. Dennis and Ed bought out the partner and, once again, The Better Egg Company was owned exclusively by the Imlay family. Cousins, Peter & Mike Imlay bought out their fathers' interest in 2002 and has grown, what is now Better Brand Food Products, Inc. into the company it is today. Pictured above: Earl Imlay "The Chicken"