12/16/2024
Here’s wishing you all a wonderful holiday season! We’re now closed, but hope to see you next year starting the day after Thanksgiving 2025 🎄🎄🎄
Growing and selling choose-and-cut Christmas trees in North Monterey County for more than 60 years. Open the day after Thanksgiving through mid-December.
470 And 385 HIDDEN VALLEY Road
Watsonville, CA
95076
| Monday | 12pm - 4:30pm |
| Tuesday | 12pm - 4:30pm |
| Wednesday | 12pm - 4:30pm |
| Thursday | 12pm - 4:30pm |
| Friday | 12pm - 4:30pm |
| Saturday | 9am - 4:30pm |
| Sunday | 9am - 4:30pm |
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The year was 1959, and a young man named Warren Church was raising his family in north Monterey County, not far from Elkhorn Slough. He purchased property on Hidden Valley Road which he called Verde Vista, and began to plant Monterey pine seedlings to create one of the area’s first Christmas tree farms.
A few years later, Warren started a second tree farm on nearby property that his mother and grandfather had originally purchased in the 1920s. Warren’s grandfather, Clinton King, cleared much of the property of oaks by hand when he was nearly 70 years old. Through the Great Depression, the farm was used to grow popcorn and produce honey which Warren’s mother and father sold door to door.
The Christmas tree farms are now 60 years old, and Warren’s son, Glenn, oversees the farm. With Glenn’s two sons, that makes three generations that have grown Christmas trees in Hidden Valley, and five generations that have farmed in North County.
Over the years, we have planted dozens of different species but have found Monterey pine, Douglas fir, white fir, Italian stone pine, white spruce, Leyland cypress and incense cedar do best in our Mediterranean climate.