Grass Rooted

04/03/2026

Grass Rooted by Strauss is 100% grass-fed & finished beef that is from farms here in the U.S.A.

12/01/2025

It's time to toss the turkey leftovers and get back to beef!
And not just any beef.
Grass Rooted beef.
100% grass-fed & finished.
Born, raised and harvested here in the U.S.A.
No need to go cold turkey when you can make a burger like this!

11/12/2025

Grass Rooted 100% grass-fed & finished beef elevates any stew recipe. Surround it with your favorite seasonal veggies and garden garnishes for dinner tonight. It tastes even better knowing our cattle are raised in open pastures right here in the USA!

11/07/2025

Grass Rooted 100% grass-fed & finished beef has always been born, raised and harvested in the U.S.A. It is important to us that we continue to support American farms and we are celebrating this with our label update that is rolling out to stores now. Taste the Grass Rooted difference today!

07/02/2025

100% grass-fed & finished beef born, raised and harvested here in the USA. Make us a part of your Independence day weekend celebration. Happy 4th of July, America!

04/07/2025

03/25/2025

Celebrate the flavors of spring with Grass Rooted 100% grass-fed & finished beef, fresh seasonal veggies, and your favorite pasta! Grass Rooted beef tastes delicious and is from cattle raised on open pastures right here in the USA. No antibiotics (ever) and no added growth hormones.

03/14/2025

Our Grass Rooted 100% grass-fed & finished beef doesn't need to spend 2-3 weeks on a container ship traveling from overseas because our cattle come from right here in the USA! Plus, we never use antibiotics or added growth hormones. Taste the Grass Rooted difference today.

03/11/2025

Our Grass Rooted 100% Grass-Fed & Finished beef is the first ingredient to a better burger. Our cattle are born and raised right here in the USA and graze in open pastures, not feed lots. Taste the Grass Rooted difference today!

02/14/2025

Show your Valentine you care with Grass Rooted 100% Grass-Fed & Finished beef from American Farms. It will always be ❤️ at first bite.

02/06/2025

Grass Rooted 100% Grass-Fed & Finished beef can level up any gathering! Try it in steak tapas or tacos to really impress your guests. You can feel good knowing our Grass Rooted beef is born and raised here in the USA and cattle get access to open pastures and never receive antibiotics or added growth hormones.

01/08/2025

Check out this recipe for Beef Pho Noodle Soup, which is a great cold weather dish you can make to use up those delicious and tender Grass Rooted steak leftovers (if there are any!!!)

Recipe credit to

INGREDIENTS
Dry spices
3 whole star anise
1 2-inch cinnamon stick
Coriander 1 teaspoon seed
1 tablespoon black peppercorns

For the broth
1 yellow onion, peeled & halved
3 cloves garlic, peeled & halved
1 3-inch long piece of fresh ginger, unpeeled and halved
1 Lemon grass stalk, smashed (optional)
2.5 cups Broth - beef or chicken or a combination (homemade or store bought)
2 tbsp Fish Sauce
8 oz Rice Noodles
8 0z Grass Rooted Beef - leftover medium-rare tender steak thinly sliced and cut into bite-size pieces (filet mignon works great!)

Toppings (optional)
Scallions
Cilantro
Basil
Shallots
Bean sprouts
Lime wedges
Chile paste, or thinly sliced fresh hot chiles

Broil onions: arrange the ginger, garlic, and onions cut-side up on a rimmed baking sheet and broil on high until the aromatics are deeply charred in spots, 5 minutes. Remove from oven and set aside.

Toast spices: In a dry 3-qt. or larger saucepan over medium heat, combine the star anise, cloves, cinnamon stick, and fennel seeds. Toast the spices, shaking the pan occasionally, until quite fragrant, 1 to 2 min.

Make broth: Add the onions, garlic, ginger and the lemon grass to pot with the spices. Then add the broths and bring to a boil over high heat. Reduce the heat to low, cover, and simmer gently for 30 min. Stir in fish sauce. Taste and adjust seasonings as needed. Strain the aromatics from the broth, return to a sauce pot, and reserve for assembly.

Cook noodles: Cook noodles according to package instructions. Drain the noodles and portion them into soup bowls.

Assembly: Portion the steak, scallions, cilantro, basil, and shallot into the bowls, scattering them over the noodles. Divide the broth among the bowls, pouring it over the noodles and other ingredients.

Toppings: Top with the bean sprouts or other optional garnishes. Serve with the lime wedges and chile paste or chiles on the side.

Serve and enjoy!