Forward Beverage Co.

08/30/2026

Closed up today at 4pm. Just three weeks until we close the doors for good. I will miss seeing all of our customers who have become friends. What will you miss the most about Forward Beverage Co.'s non-alcoholic taproom and bottle shop???

08/29/2026

It's Saturday and owner Paul is selling cases for 20% off. Run don't walk, but also don't slip!! And we are open Sunday 10am-4pm 8/30. Just a few more weeks, friends, so come down. Stock up, say see you around!!

08/25/2026

https://www.wsaw.com/video/2026/08/25/wausau-beverage-business-closing-location-over-federal-h**p-ban/

Wausau beverage business closing location over federal h**p ban

08/23/2026

Here until 4pm today, Sunday!! We have 21 more days until we close our doors and 81 days until the "ban" ! Current sales: buy 5 get one free pre rolls and spend $75 or more and get a free pre roll. Cheers!

08/21/2026

Last Night Market!! Ever. We're grateful to everyone who stopped by and hope to see you all before Sept 13th!!!

08/19/2026

Do you have plans tomorrow? Well, now you do! We're returning to the Wausau River District Night Market on Thursday, August 20, with our newest flavors: Hurricane, Purple Haze, and Orange Crush. We’ll be open early at 2 p.m.—see you there!

08/17/2026

✨Long Post! Please read!✨

When one door closes, another door opens.

We launched our functional non-alcoholic brand and business three years ago this September.

We have always said we would sell a safe, clean, legal product and if the laws changed, we would change with it.

With the impending November 12, 2026 H**p Ban, we have decided to close our brick and mortar doors and focus on our e-commerce business.

Our last weekend open will be September 12-13, 2026, the Festival of Arts Weekend in downtown Wausau.

We are still in business! We are still selling to our retail partners! You'll just have to see us around town now, not at our storefront. This pivot was necessary and the journey has changed, not ended.

More reflections to come through out the coming weeks, but to people who really know our family , this is a good for our family and our business. ❤️ ❤️ ❤️

Best part? Our space will not be empty. Another local business will be opening up soon!

08/17/2026

We read labels too, which is why ours are short. Real fruit juice, real botanicals, real electrolytes, and nothing artificial sneaking in. The good stuff, and only the good stuff.

08/17/2026

Today we celebrate our 13th wedding anniversary. ❤️

We we lucky enough to go out last night, no boys!

And have some BIG news to share this week.

Stay Tuned. Drink Forward!