Forward Beverage Co.

06/04/2026

Yes 🙌 Midwest Spicy, folks.
Scared to try it? Come try a taste on tap.

🌶️👀 Wait... is it back? 👀🌶️
Forward Spicy Jalapeño Passionfruit has made a surprise return! 🔥🍍
But here's the question... is it just passing through, or is it here to stay? 🤔✨
We can't make any promises, so if this sweet-and-spicy favorite has been on your mind, now might be the time to grab one. 😎
🌶️🍍✨
Stop in, stock up, and enjoy it while you can!

06/02/2026

It's a new month and season! We'll be open 11am-7pm, Tuesday- Saturday all summer long. Stop by to see what's new and grab some premium NA products so you can hangout without the hangover all summer long!!!

06/01/2026

Tonight is a rare Calendrical Blue Moon and a "micromoon" (the smallest full moon of 2026!). 🌕✨
​Since the cosmos is doing something it only does every couple of years, we want to know: What is something you only do "once in a blue moon"?

​👇 Drop yours in the comments. (Ours is actually treating ourselves to a Sunday night off with a Lavender Haze... okay, maybe we do that more than once a blue moon).
​

05/30/2026

Back to the basics! 👏

We've brought in our original products

that can't be found anywhere else

and I am pumped to explain them all!

Sweet: In-Fashioned with blood orange, tart 🍒, Rosemary, aromatic bitters and molasses
Tangy: Citrosa, rhymes with Mimosa 🍊, Yuzu 🍋‍🟩 and Rosemary
Salty: Salted Guava Sour with juicy pink guava, Meyer 🍋, pink Himalayan salt and coriander
Spicy: Midwest Spicy! Passionfruit, 🍋‍🟩, agave nectar, jalapeno extract & thyme

❌ artificial sweeteners
❌ food dyes
❌ fake ingredients

✅ electrolyes
✅ real sugar
✅ not too sweet

Did you know Paul Owner/scientist created them all?!

05/30/2026

🤗 Look at what's Baaaaack!
Our Original Social Seltzer flavors:

In-Fashioned: sweet 🍒
Citrosa: tangy 🍊
Salted Guava Sour: sour 🍋
Spicy Jalapeno Passionfruit: spicy 🌶️

Only available at the taproom. And if you want a tap beverage, bring your own cup!!

05/29/2026

My kids call winning "Cooking" and losing "Selling"

Today I am doing both!!

I went for a walk with the baby and a dear friend,
dropped the baby off at the sitter's,
drove to Cold Storage,
unloaded 8 cases of Salted Guava Sour, among several other varieties = COOKING

and I am SELLING them at my taproom and online! 😁🥳😂😂

Here until 8pm! Have a wonderful Friday

05/28/2026

💸 Seriously? 60% OFF Social Seltzers

We’ll get straight to the point: an offer this good doesn't need a long introduction.

Right now, we still have our premium Social Seltzers on sale at a massive 60% OFF. Whether you need to stock your fridge, elevate your weeknight ritual, or share some with your friends, this is your sign to stock up.

Once our stock is depleted, we'll bring on the NEW summer products.

Deals like this do not last forever, and neither will the inventory. Come visit the shop or click below to lock in your savings before they are gone!

Cheers,

Amy, Forward Beverage Co.

Click here for an update from Forward Beverage Co.!

05/28/2026

Can Paul make a more beautiful beverage inside or out??

Blueberry, Lavender, and Chamomile tea extract combine to create this sweet, 30 cal ritual experience. Shake. Set. Pour. Serve.

mmmmmmmm

05/27/2026

✨Story Time! Part II✨

I got a call late Friday afternoon of Memorial Day Weekend, closer to evening ❤︎⁠

It was our longtime customer who had purchased the case of Salted Guava Sour for her friend. She delivered it to her home in Minocqua.

When she drove up, her friend was sitting on her porch, eating a sandwich, with her Forward Beverage.

She hasn't had an appetite for months.

She hadn't seen her friend look that good in over a year.

That's all our customer wanted to share- she wished us a happy holiday weekend and said she didn't want to take up any more of my time.

She can have my time. I was so happy to hear from her.

Paul said, "That's awesome."

If we just helped that ONE person, ONE TIME, isn't that enough?🌎

05/25/2026

🔥 + 💜 = The ultimate weekend vibe. Unwinding by the fire tonight with a crisp, cold Purple Haze seltzer. Cheers to cozy nights and good times! 🌌🍹