BevNutra Solutions

04/29/2024

Who should you be targeting when marketing a probiotic drink?

The target audience for probiotic drinks covers a broad range of people, reflecting the growing interest in health and wellness among all consumers.

Here are the demographics most interested in probiotic drinks.
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04/26/2024

First, we need to understand CFUs in probiotic drinks

CFUs (Colony Forming Units) are essential in probiotic drinks.

They represent the live microorganisms in the product, indicating its potency.

Higher CFU counts mean more probiotic activity, potentially boosting digestive and immune support.

👉 To ensure effectiveness, aim for 1 billion to 10 billion CFUs per serving.

With that information, let’s look at how a probiotic drink is manufactured.

➡️ Formulation Development: This involves selecting probiotic strains, determining the base liquid (e.g., dairy milk, coconut water, fruit juice), and adding complementary ingredients for flavor and nutrition that differentiate the drink on the market.

➡️ Ingredient Sourcing: Prioritizing natural, high-quality ingredients is important because customers want health benefits from the probiotic drinks they consume.

When probiotic drinks use natural ingredients like fresh fruits, they provide essential vitamins, minerals, and antioxidants.

These natural elements work together with probiotics to improve digestion, boost the immune system, and maintain a healthy balance of gut bacteria.

Need a partner who knows the beverage manufacturing industry like the back of their hand?

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04/24/2024

Make Probiotic Drinks That Stand Out In The Functional Beverage Market

In today's functional beverage market, probiotic drinks stand out as one of the fastest-growing categories.

With consumer interest in gut health on the rise, the demand for these beneficial beverages continues to rise.

According to SPINS, sales of drinks containing prebiotics and probiotics surged by 210% from April 2022 to April 2023 in the U.S.

This surge reflects a growing preference for natural, gut-friendly ingredients among consumers, signaling significant opportunities for beverage companies to capitalize on this trend.

Even industry giants like PepsiCo are diving into the probiotic trend, underscoring its growth potential.

However, there's still ample room for innovation and differentiation in this market.

👉 Read our blog on how to Make Probiotic Drinks That Stand Out In The Functional Beverage Market.
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Probiotic beverages are one of the fastest growing categories in the functional drink market. The latest gut health research suggests why. Sales drinks containing prebiotics and probiotics increased 210% from April 2022 to April 2023 in the U.S., according to the market researcher SPINS.There is inc...

04/22/2024

Are prebiotic sodas good for your?

The latest trend in the beverage industry: prebiotic sodas.

These carbonated drinks, infused with special plant fibers, claim to enhance gut health by nourishing the microorganisms residing in the digestive system.

However, among their growing popularity fueled by social media platforms like TikTok, experts remain cautious.

Unlike probiotics that contain live microorganisms, prebiotic sodas rely on plant fibers like inulin to promote gut health.

With low sugar content and various additional ingredients such as apple cider vinegar and botanicals, these sodas aim to offer a healthier alternative to traditional soft drinks.

Studies suggest that inulin, the primary prebiotic fiber in these sodas, may offer benefits such as reducing inflammation and regulating appetite.

However, concerns arise regarding the optimal dosage and individual variability in response to these supplements.

Despite the marketing hype and consumer interest, the efficacy of prebiotic sodas remains uncertain.

Need a beverage partner to help you keep up with the trends and formulate a drink that wins a new generation of customers?

Schedule a free meeting with us to map out your next move.

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04/19/2024

Is functional soda the next big beverage trend?

There is a big rise in the beverage market forces propelling the growth of "better-for-you" beverages.

The global functional beverage market is predicted to grow at an annual Growth Rate of 8.66% by 2024.

There has been an increase in consumer demand for beverages infused with beneficial ingredients such as:

💊 Nootropics
💊 Adaptogens
💊 Prebiotics

Exemplified by innovative brands like Poppi.

Numerous beverage categories have undergone innovation by incorporating functional product attributes.

Certain categories, such as energy and sports drinks, place a primary emphasis on functionality.

Even categories like carbonated soft drinks have adapted to incorporate functional elements.

From the rapid expansion of prebiotic soda categories to the strategic maneuvers of industry giants in response to shifting consumer preferences.

If you’ve been thinking about developing a “better-for-you” beverage, now is the time.

Need a beverage partner to help you keep up with the trends and formulate a drink that wins a new generation of customers?

Schedule a free meeting with us to map out your next move.

04/18/2024

Failure to comply could result in product listings being suppressed or removed from Amazon.

Brands that want to sell supplements on Amazon must comply with stricter standards. On April 2, the ecommerce giant enacted sweeping changes to its supplement sales policy. The new Amazon policy requires all dietary supplements to undergo third-party verification. Failure to comply could result in p...

04/17/2024

Manufacturing a magnesium supplement involves several steps to ensure proper dosing and optimal absorption by the body.

When dietary changes alone aren't sufficient to meet magnesium needs, supplements become necessary.

Two common types recommended for their high absorption rates are magnesium glycinate and magnesium citrate.

Read our article on how Social Media Wellness Influencers Drive Magnesium Supplement Sales.
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Need a partner who knows the beverage manufacturing industry like the back of their hand?

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04/15/2024

50 percent of Americans are deficient in magnesium.

This causes symptoms such as:

💊 Muscle cramps
💊 Fatigue
💊 Irregular heartbeat

While symptoms may not always be immediately attributed to magnesium deficiency by consumers, as a supplement brand, you can inform your client base to increase market share.

Consider these magnesium supplement benefits when positioning your product.
Read our article on how Social Media Wellness Influencers Drive Magnesium Supplement Sales.

Magnesium supplement sales are getting a boost from social media wellness influencers. It’s become a staple of nighttime routines with promises to reduce stress and anxiety, sustain energy levels, and improve brain health. But there is more to this supplement trend than viral TikTok videos.Magnesi...

04/12/2024

Generic vs. Personalized Supplements

The debate between generic and personalized supplements centers on the variability of nutrient requirements across different ages, activity levels, and life situations.

Experts like Dr. Mark Hyman champion the move towards "targeted precision nutrition and medicine," suggesting that even a simple lifestyle questionnaire can significantly enhance the relevance of a vitamin regimen over a generic alternative.

The consensus is clear: the more personalized the data, the better the outcomes, even at a higher cost to the consumer.

Here are the benefits of personalized supplements that customers want.

💊 Targeted nutrition
💊 Optimal absorption
💊 Comprehensive approach
💊 Potential health benefits

Read the full article:
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Need a partner who knows the supplement manufacturing industry like the back of their hand?

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We live in a fully customizable world.Social media algorithms curate feeds to our likes and dislikes. Nike’s app provides customized running recommendations for its users. Tesla seduces with its driver profile customization. The golden age of personalization is evident in everything from personali...

04/10/2024

Social media trend or smart supplement investment?

Here’s what the research says…

Magnesium supplement sales are surging, thanks to the influence of social media wellness influencers.

Promising to alleviate stress, sustain energy levels, and enhance brain health, magnesium has become a bedtime ritual for many.

But beyond viral TikTok videos lies a deeper trend.

Read our article on how Social Media Wellness Influencers Drive Magnesium Supplement Sales.

https://buff.ly/3U4Clkg

Magnesium supplement sales are getting a boost from social media wellness influencers. It’s become a staple of nighttime routines with promises to reduce stress and anxiety, sustain energy levels, and improve brain health. But there is more to this supplement trend than viral TikTok videos.Magnesi...

04/08/2024

The era of one-a-day supplements is here!

As consumers seek convenience and efficiency, there's a noticeable shift away from cumbersome pill packs.

This movement is propelling the popularity of personalized, single-dose nutritional supplements tailored to individual needs, whether it's vitamins, weight loss aids, or skin-enhancing formulas.

In response, companies are innovating with custom blends to provide consumers with a convenient and comprehensive daily supplement solution, all in a single serving.

The rising emphasis on holistic well-being further drives the demand for personalized nutrition supplements.

Need a partner who knows the supplement manufacturing industry like the back of their hand?

Contact us for a free consultation.

Cheers 🥃

04/05/2024

Faux drunk is the new drunk.

The trend of functional beverages keeps going up.

Especially among health-conscious consumers like Gen Z, who are interested in 'mood-making' alternatives to alcohol.

Kin Euphorics, for example, is a functional beverage, designed to offer an “entourage effect” by using natural ingredients that nourish the mind and body:

👉 Adaptogens
👉 Nootropics
👉 Botanics

These ingredients provide benefits beyond nutrition or flavor to achieve an elevated state of health, mood, or well-being.

Can your beverage brand keep up with this trend?

We pride ourselves on helping our clients not only formulate their drink ideas but also make their products stand out with market insights.

Need a partner who knows the beverage manufacturing industry like the back of their hand?

Contact us for a free consultation.
Cheers 🥃