Ethyst Skincare

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Ethyst Skincare

Award-winning, actually clean, 3-step skincare for sensitive skin and people tired of the lies. CertClean® + Leaping Bunny Certified
Meet ETHYST ↓
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04/09/2026

I've thought about something all summer, and I've finally made a decision.

We're stepping back from social media.

We're not disappearing and ETHYST still very much exists, but I'm just no longer willing to build the future of this business around platforms who use AI algorithms to decide whether the people who *asked* to hear from us are actually allowed to.

The internet that allowed small businesses like ETHYST to build and grow is disappearing.

It used to be that if you followed a business, you'd see what they posted. If you searched for something, you'd find it. If a small company made something genuinely different, it had a chance to earn your attention.

Now, AI and algorithms decide what gets surfaced, summarized, flagged, buried, approved, or rejected.

Platforms change the rules overnight.

And independent businesses are expected to keep producing more content, more videos, more photos, more everything... but for what? Only for much of it to never reach the people who chose to follow them in the first place.

Not only is that a ridiculous waste of time as well as stress inducing, it is severely hurting small businesses who are not willing to continue playing (and paying for) the game.

Because eventually, out of sight becomes out of mind.

So I'm opting out of that game as much as I reasonably can.
Because it's not worth it. We want to put our hard work and efforts towards those who are truly interested in what we bring to the table.

Going forward, our independent email list will become the most important way I communicate with the ETHYST community.

That's where I'll share new launches, skin science, Sanctuary Experience news and access, behind-the-scenes stories, and the conversations I think actually matter.

Of course I want ETHYST to survive.

But I don't just want ETHYST to survive.

I don't believe the future should belong exclusively to companies with the biggest advertising budgets or those who increasingly control the algorithms, AI, and billion-dollar platforms through which the rest of us are expected to reach one another.

I want to find out whether independent businesses can still exist because the people who believe in them choose to pay attention somewhere they're still able to.

If you've supported ETHYST over the years, thank you. Truly.

You're the reason we're still here, continuing our mission to change the skincare industry for the better and make skincare safer, simpler, and healthier for all.

Have you noticed you've lost track of your favorite businesses or creators you used to hear from regularly?

I'd genuinely like to know.

03/09/2026

A little glimpse of Sanctuary: Twilight Garden. ✨

On Sunday, we gathered in the garden for three hours of flowers, ritual, reflection, curiosity, conversation, and connection.

There were bouquets made, intentions released, letters written to future selves, unexpected conversations, and so many small moments that made the evening exactly what Sanctuary is meant to be: a chance to step outside of the everyday for a little while and experience something created with intention.

Thank you to everyone who joined us and brought the Twilight Garden to life. Missing some people for the group photo, but y'all were with us in spirit.

Until the next Sanctuary. ✨

30/08/2026

Today, we step into the Twilight Garden. 🌙✨

Somewhere in Western Massachusetts, a private flower farm and orchard is currently being transformed into a little world of its own.

Flowers to gather, rituals to explore, things hidden among the garden, conversations waiting to happen, curated shopping created just for today.

And a few surprises we haven’t told anyone about.

As the sun begins to fall, one of the most lovely groups of humans will get to wander through it all.

For the one time… and one time only… that Twilight Garden will exist.

Then, it will be a dreamy memory.

Of course, there will be other Sanctuary events, but we’ll never see this one again.

And that’s the beauty of Sanctuary.

If you’re coming, see you soon!

27/08/2026

Okay, we need your help with something.
BIG TIME.

You may have noticed that we've been slowly simplifying what you see on the ETHYST website lately.

There's a reason for that.

Google has made it increasingly difficult for small businesses like ours to sell across a bunch of different product categories without it negatively affecting how it understands and ranks the site.

And sadly, it has seriously HARMED us as an overall business.

All the additional beloved things we've offered (and supported over 15 other small businesses through) over the years... room sprays, soaps, body scrubs, bath products, seasonal fun stuff... don't fit neatly into the little box Google would like us to stay in.

So, we've had to make some decisions about what lives in our public shop to ensure that Google's AI understands ETHYST = Facial Skincare

But we don't want to stop offering the things you love.

So we've been working on a way to create a separate little Sanctuary Collection for our existing customer community... a place where you'll still be able to find some of those longtime favorites, seasonal products, small-batch things, and other products that won't live in our regular public shop anymore.

And before we decide what goes into it, we want to hear from YOU.

What do you actually want us to bring back or keep making?

Room sprays?
Sugar scrubs?
Soaps?
Bath products?
Body products?

And get specific with us... What scents do you miss? What product did you love? What's the thing you've been secretly annoyed that you can't buy anymore?

Tell us in the comments.

We're putting the Sanctuary Collection together now, and we'd much rather fill it with the things you actually want than guess.

This is your chance to put in a request 🥰✨

26/08/2026

Okay, this is the last call.

Sanctuary: Twilight Garden happens Sunday.

If you thought the last Sanctuary was amazing, just imagine what happens when we step out of a shop and onto a private flower farm and orchard... transformed into a beautiful, unexpected little world for one late-summer afternoon at twilight.

Every guest will leave with flowers they picked and assembled, a gorgeous golden hour portrait, over $250 in gifts, discoveries, creations they made themselves, and at least a couple things they did not even know were coming.

If you’ve been watching Sanctuary from the sidelines thinking "I should go to one of these someday..."

Well, friend, someday is Sunday.
August 30th from 4-7pm.

Ticket sales close tonight at 11:59 pm EST
Details below 👇
Comment FINAL and we'll help you get your spot secured.

25/08/2026

Sanctuary: Twilight Garden is this Sunday.

A private flower farm. Golden hour portraits. Botanical drinks. Hand-tied bouquets. Little rituals, hidden moments, and a few things I’m still not telling you about.

This isn’t a market or a workshop. And it definitely isn’t an afternoon of standing around trying to figure out what you’re supposed to be doing.

It’s a few hours intentionally designed for you to wander, make things, discover things, meet interesting people, and leave with considerably more than you arrived with.

We’re in the final days before Sanctuary, and there are still a few places available.

If you’ve been thinking about coming, this is your sign to stop thinking about it. More details below 👇🏽

20/08/2026

The internet, I swear...
It's full of the worst advice.

Especially about skincare.

Have you heard of the INCI?
Well, friends, I'm here to teach you.
Check out the blog post below.

The more you know, right?

07/08/2026

We've got two ways for you to reset this month before fall sets in:

1. Sanctuary: Twilight Garden | August 30 | 4:00–7:00 PM

On August 30th from 4:00–7:00 PM, we're transforming a private flower garden and orchard into an enchanting, immersive experience designed to calm the senses and create space to truly reset before fall arrives.

Spend the afternoon surrounded by blooms, meaningful rituals, beautiful people, and thoughtful surprises—all curated to help you slow down, reconnect, and savor the final days of summer. It's unlike anything we've ever created before.

If this feels like the reset you've been craving, we'd love to have you join us. Simply reply to this email, and we'll send you all the details.

2. August Reset

This month, we're getting back to basics: rebuilding calm, consistent rituals that help us feel grounded as we transition into fall and the busy months ahead.

To make your Reset even more rewarding, we've created exclusive Reset Tiers that unlock special gifts as your basket grows. It's our way of thanking you for investing in yourself and supporting your wellness journey.

Reset Tier One — Spend $150
Receive a complimentary plush spa headband + Holy Grail sample kit for a friend (or for you!)

Reset Tier Two — Spend $250
Receive a plush spa headband + sample kit + two shower steamers.

Reset Tier Three — Spend $350
Receive a plush spa headband + sample kit + two shower steamers + an exfoliating Goat's Milk Soap.

Reset Tier Four — Spend $500
Receive a plush spa headband + sample kit + two shower steamers + an exfoliating Goat's Milk Soap + ETHYST Visionary Eye Serum.

May the rest of your summer bring you moments of joy, peace, and presence. As the seasons begin to change, I hope you find the simple routines that help you feel grounded, restored, and ready for whatever comes next.

03/08/2026

As we move towards the end of the summer and prepare for the rest of the year, we’re focusing on rebuilding simple, consistent routines that actually support your skin long term.

With that, the ETHYST Reset starts today.

Details are already in your inbox ✨

Address

Telephone

+14132827113

Website

https://www.ethyst.com/products/trinity-biological-skincare-system

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