California Sun Grower Services

02/17/2026

🍅 Part 3 of our TOMATO BITES by Morning Star series is now live! 🎥

Over the past two weeks, we’ve explored raw material dynamics and California’s water outlook. Now we turn to the market itself.

In this final installment, we break down 2026 crop intentions, inventory levels following record production, and the demand signals shaping both domestic and export movement. When you connect the data, the trends provide important perspective on how the industry is positioning for the year ahead.

If you’re planning, purchasing, or simply watching the market closely, this is the conversation you won’t want to miss. Take a few minutes to watch and let us know your perspective.

02/10/2026

Our next TOMATO BITES by Morning Star is out!

We spend most of the year focused on ex*****on. Once a year, we step back to look at the bigger picture.
Our annual long-format TOMATO BITES video is releasing as a three-part series - one chapter at a time. In Part 1, we dig into the raw material side of the processing tomato industry and what recent seasons reveal when viewed in context.

Stay tuned for Part 2!

12/22/2025

10/22/2025

🍅 Record Yields and Quality Define California’s 2025 Tomato Season 🎥

Morning Star colleague Aaron Giampietro is back with another TOMATO BITES by Morning Star update. In this edition, we recap the close of California’s 2025 tomato harvest—a standout season defined by exceptional fruit quality, strong yields, and consistent paste performance. We highlight market stability across both conventional and organic segments, share insight into emerging logistics developments, and look ahead to 2026 planning as California processors and growers prepare for the season ahead.

08/25/2025

🍅 Strong Yields, Steady Ripening, and Quality Define the 2025 California Crop 🌱

Morning Star colleague Aaron Giampietro is back with another TOMATO BITES by Morning Star update. In this edition, he shares how California’s 2025 tomato crop is shaping up with strong yields, steady ripening, and quality that’s exceeding expectations. From near-perfect growing conditions to factory deliveries running ahead of the five-year average, this update highlights how balanced maturity and consistent grading results are defining the season.

07/24/2025

🍅30 Years of Tomato Excellence at Morning Star’s Williams Factory 🎉

This season marks the 30th anniversary of our Williams, CA factory—a cornerstone of The Morning Star Packing Company’s growth and innovation. Since its opening in 1995, the Williams facility has become the largest industrial tomato processing factory in the world, From our beginnings in 1970 as a one-truck operation, to supplying over 10% of the world’s ingredient tomato products today, our journey has been fueled by the dedication of our colleagues, the strength of our grower network, the trust of our customers and support of our industry partners.

Happy Anniversary, Williams!