16/06/2026
European consumers are eating lighter. More fish, fewer heavy proteins.
The Mediterranean diet is no longer a niche — it is reshaping how retail buyers range their seafood category and how foodservice menus are being built.
The buyers moving early on this are already building pangasius into their whitefish range — mild enough for any cuisine, versatile across RTC and portion-cut formats, and priced to work commercially at scale.
See the market numbers here:
https://vdtgfood.com/pangasius-market-2026-what-the-q1-data-tells-buyers-about-vietnam-seafood-exports/