15/10/2025
For nearly 90 years, Beverage Media has been a cornerstone of the beverage alcohol industry - connecting retailers, distributors, and suppliers through trusted print journals. Today, we’re proud to share the next evolution of that legacy.
Provi is transitioning the company-owned Beverage Media’s regional print editions (New York, New Jersey, and Florida) online.
What does this mean for the trade?
- Distributor pricing and catalogs will now live on Provi’s digital marketplace, giving licensed retailers faster access to their catalogs and reps.
- Beverage Media Group’s editorial legacy continues through SevenFifty Daily, powered by the same award-winning journalists who’ve long served the industry.
- This shift also furthers our sustainability commitment, eliminating nearly 30 million printed pages per year.
“As these services move online, we are upholding those same standards of compliance, transparency, and accessibility - while investing in digital solutions that ensure the three-tier system continues to thrive.”
— Andrew Levy, Chief Corporate Affairs Officer and General Counsel at Provi
“The December issue will mark the final chapter of Beverage Media in print. But from the beginning, our mission has been to serve the trade. That mission continues through Provi’s platform and our journalism at SevenFifty Daily.”
— Larry Lee, VP, Publishing, Beverage Media
“Retailers need access to timely, accurate information to serve their customers and manage their businesses effectively. As a longtime user of Provi to help run my store, I’m confident that moving Beverage Media’s offerings online ensures licensed beverage retailers have the tools they need to succeed in a rapidly evolving marketplace.”
— Michael A. Correra, Executive Director, Metropolitan Package Store Association and Owner, Michael-Towne Wines & Spirits
Moving these services fully online reduces the environmental footprint while providing faster updates, richer content, and broader reach across the beverage alcohol ecosystem.
📍 Former subscribers can now access features and editorial coverage & explore distributor catalogs through SevenFifty Daily & Provi: https://hubs.ly/Q03NtGyR0
We are proud to honor the legacy of Beverage Media - and raise a glass to what’s next.
Read the full press release here: https://hubs.ly/Q03NtvWy0?
The medium may be changing, but our mission is not — get the same great content delivered digitally. Sign up for Provi and subscribe to SevenFifty Daily's weekly Dispatch newsletter.