Just Beef Beefmasters

14/10/2026

Spring is in full swing! 🌱

With the season treating us so well, the cows and calves are looking magnificent! A beautiful time of year to be on the farm🙏🌿

06/09/2026

04/09/2026

Lot 7 - JB230158

A tame bull who is as thick as they come. Great head, width between the eyes and a wide muzzle. He has a great top line and carries lots of beef down onto his hocks. Don’t miss out on the opportunity to acquire him on the 9th of September.

Hobson and Co
The Heritage Beefmaster Sale
Just Beef Beefmasters
Beefmaster SA

03/09/2026

We stand by our product❗️

One year insurance on all Beefmaster Bulls is included when you buy on The Heritage Beefmaster Sale.

Auction Details:

⭐️ The Heritage Beefmaster Sale
🗓️Wednesday - 09 September 2026
⏱️12:00
📍Hobson and Co
🎤Brandon Leer
📱Swiftvee

02/09/2026

We are very proud to present our Heritage Beefmaster Sale string of bulls for this year. We have confidence that every bull available on sale will add value to any herd and stand by our bulls. All bulls on the Heritage Sale will have transport to the EC and major centres included as well as 12 months insurance, offering proper peace of mind.

Join us on Wednesday 9th September for a 12h00 start in Makhanda/Grahamstown

02/09/2026

Countdown has begun. 7 days to go until the 2nd annual Heritage Beefmaster Sale❗️

RG200048 is another bull who has left a stamp on the Just Beef herd. He breeds incredible masculine bulls who have wide muzzles, strong eye banks, and phenomenal width between the eyes.

2 of his sons will go under the hammer next week Wednesday.

Auction Details:

⭐️ The Heritage Beefmaster Sale
🗓️Wednesday - 09 September 2026
⏱️12:00
📍Hobson and Co
🎤Brandon Leer
📱Swiftvee

01/09/2026

BC170566 has left a lasting legacy in the Just Beef herd. He has produced bulls who are the right type, functional and masculine. Females who are feminine, efficient and functional.

3 of his sons go under the hammer on the 9th of September. Great opportunity to acquire proven Eastern Cape Beefmaster genetics.

Auction Details:

⭐️The Heritage Beefmaster Sale
🗓️Wednesday - 09 September 2026
⏱️12:00
📍Hobson and Co
🎤Brandon Leer
📱Swiftvee

29/08/2026

⭐️Lot 27⭐️

OKT230530 is a more indicus bull who has a great top line and carries lots of beef down to his hocks. He is backed by a great pedigree and a phenomenal mother. His mother (OKT140035) has an ICP of 372 over 9 calves. She has also been used as a donor in our IVF program.

If you looking for a bull who is functional and is backed up by generations of fertile cows and longevity, this is the bull for you.

Auction Details:

⭐️The Heritage Beefmaster Sale
🗓️Wednesday - 09 September 2026
⏱️12:00
📍Hobson and Co
🎤Brandon Leer
📱Swiftvee

28/08/2026

⭐️Lot 8⭐️

JB230125 is a proud stylish bull who grabs your attention the moment you see him. A very well balanced bull with very little to scrutinise about. Flesh, beef, masculinity are some of the many good qualities that you will see in this bull.

He is a half brother to lot 7 and a son of RG200048 out of the Rengrow Herd. He also has what is known as ‘giraffe skin’ which is very appealing on the eye. Don’t miss out on the opportunity to acquire a bull of this magnitude.

Auction Details:

⭐️The Heritage Beefmaster Sale
🗓️Wednesday - 09 September 2026
⏱️12:00
📍Hobson and Co
🎤Brandon Leer
📱Swiftvee

25/08/2026

See you all later today!

Please join us for our viewing day to come have a look at the Bulls on offer at this years sale, the line up of females and even catch a glimpse of our new acquisition, Shogun! We look forwarding to sharing the day with you!

Begelly Beefmasters
just_beef_beefmasters
Hobson & Co