Just Beef Beefmasters

19/03/2026

Fat cows representing Just Beef at the Bathurst Fat Stock Sale next week💪💪

Hobson and Co
The Heritage Beefmaster Sale
Bathurst Agricultural Show

06/03/2026

Our Autumn herd really enjoying some green grass after a tough period🙏

23/12/2025

2025 what a year it has been!

This last year was definitely one for the books. We held the inaugural Heritage Beefmaster sale, doubled our herd and our embryo program continued to grow from strength to strength.

We produced a total of 570 embryos this past year. Transferred a total of 473 embryos, 192 confirmed pregnancies (45%) and have one round of PD’s left. 9 different bulls were used for the fertilisation of all these embryos. We cannot wait to see these calves on the ground next year!

Our highlight of the year was definitely hosting the first Heritage Beefmaster Sale. We were blown away by the support and the results exceeded our expectation. We would just like to thank everyone who supported, sponsored and contributed to this spectacular day.

We would like wish everybody a Merry Christmas and a happy New Year🎄🧨

Absolute Genetics South Africa
The Heritage Beefmaster Sale
Hobson and Co
Begelly Beefmasters

11/11/2025

What a day it has been at Just Beef. We did our AI and 2nd cycle preg check and the results blew us away!

Mature Cows 90%
1st Time Calvers 84%

Thank you Dr Keith Ross for all your help and guidance! Super excited to see these calves on the ground🙌

Beefmaster SA
Hobson and Co

09/11/2025

What an incredible cow! 🐮

25/10/2025

Congratulations to Dennis Staal and his Bos Blanco team on another very successful sale. We are proud to have come away with a semen share in BOS 22 2156, a bull we think will work fantastically well on our Boston heifers.

04/09/2025

The Heritage Beefmaster Sale Bull Viewing Day - 5 September 2025

04/09/2025

VIEWING DAY TOMORROW💪

Viewing Day has nearly arrived! Join us tomorrow, starting in Alexandria at 12h00.

Co-Ordinates:
-33.654938,26.312141

01/09/2025

31/08/2025

What a privilege it was to have world-renowned cattle judge, PJ Budler, spend the day with us to go through our herd and give us his thoughts. His positivity about our 2025 sale string and the Boston calves on the ground was reaffirming and awesome to hear. We also love his commitment to breeding to the average and his focus on fertility as the main profit driver. What a great day!

28/08/2025

Introducing the class of 2025! These are bulls out of the Just Beef stable on offer at the Heritage Beefmaster Sale on the 19th of September.

Hobson and Co
Beefmaster SA
Begelly Beefmasters