Peppered with flavours as diverse as our people, it is understandable that not everyone shares the same tastes in food, yet only one ingredient that is enjoyed all across our rainbow nation – maize meal. With its quick and easy preparation as well as its superior whiteness, fluffiness, texture and taste, WHITE STAR SUPER MAIZE MEAL has quickly become the leading maize meal brand that South Africans have come to love. Before White Star was launched in 1999, extensive research was conducted to develop a product that met all consumer requirements. In addition, it was also the first maize meal brand to be fortified with Vitamin A, long before legislation demanded it. It is not surprising that White Star has come to be known as ‘THE CLEVER CHOICE’ and South Africans agree, having voted White Star as their favourite brand of maize meal in the Sunday Times’ Top Brands Survey for 2010 and 2011. White Star is the maize meal of choice for the trendy; it therefore makes sense that this fun brand has sponsored music events like Macufe, Limpopo Music Festival, 60’s Party in Nelspruit and Moretele Jazz Festival, Metro FM’s Sunday Soul Sessions and may other events. We feel that music cuts across social and language barriers and creates the level of energy and excitement that characterises White Star and its consumers. Music is an arena where we can connect with people and become a greater part of their lives and so much more than just a meal solution. White Star has also been known to give away great VIP experiences including tickets to the shows, spa treatment, game drives, meals, accommodation and flights. These giveaways are an opportunity for our consumers to interact with the attributes of quality and modern living associated with White Star. White Star is far more versatile than ordinary maize meal, whether served at a family braai, picnic or cosy dinner with friends, the endless array of culinary possibilities are made likely. No matter the occasion, it is the perfect ingredient for all the good times. So come on, have a try and you will fall in love with White Star.
