At the world's largest wheat b**r brewery, tradition and progress go hand in hand: our b**r is brewed according to traditional recipes, but using state-of-the-art technology. Today, b**r connoisseurs in Germany and around the world regard our traditional specialty b**rs from Erding, Bavaria, as the ultimate in wheat b**r enjoyment. The beginnings of Erdinger Weissbräu date back to 1886, the year in which construction of a wheat b**r brewery in Erding was first officially recorded. After several changes in ownership, the General Manager at the time, Franz Brombach, bought the brewery in 1935 and re-named it Erdinger Weissbräu on December 27, 1949. In 1965, the son of Franz Brombach, Werner Brombach, entered the business. He took over the private brewery in 1975 and still leads his father's successful business today. In addition to a strong emphasis on quality, Werner Brombach focuses above all on a targeted sales and promotion strategy with a clear brand identity, which highlights the values of the old Bavarian b**r specialty and its superior quality standards. Today, Erdinger weissbier stands for wheat b**r enjoyment and the Bavarian brewing tradition. With an output of over 1.45 million hl, some 400 employees and a sales network covering almost the entire globe, the traditional brewery has established itself as the national and international market leader for weissbier. As one of Germany's largest private breweries, Erdinger Weissbräu is among the leaders on the national German b**r market. Be sensible with your alcoholic drinks. http://www.drinkiq.com/
Drink Erdinger sensibly. www.drink-savvy.com
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