23/09/2026
🌿 WHEN WE SAY A HERB IS “POTENT”, WHAT DO WE ACTUALLY MEAN?
Something happened at Seasonings & Condiments that made me stop and think.
A regular customer bought wormwood from us and came back with an observation:
“This one is not as bitter as the one I normally buy from you.”
Because he buys it regularly, we didn't dismiss it.
We brewed the wormwood ourselves.
He was right. The characteristic bitterness seemed weaker than what we were accustomed to.
We asked another person to taste it independently. She made a similar observation.
Then we looked at the herb itself.
The wormwood we normally receive is greener. This particular batch is noticeably more brown.
Now this is where things become interesting.
It would be very easy to say:
Brown = old or weak.
Green = fresh and potent.
But scientifically, we cannot make that conclusion from colour alone.
In green leafy herbs, changes in colour can involve the degradation of chlorophyll during drying, processing and storage.
But chlorophyll is only one part of the equation.
And bitterness is another clue, but does a less bitter cup automatically mean the herb has “lost its potency”?
What does potency actually mean when we're talking about herbal teas?
Can we measure it by taste?
Can we judge it by colour or aroma?
And when suppliers receive hundreds of different natural ingredients, how much can we realistically determine through looking, smelling and tasting them, and where do the limitations begin?
Our wormwood batch is still being investigated, so I don't want to give an answer before we have one.
But this customer complaint has opened a much bigger conversation about how we judge the quality and strength of herbal ingredients.
I am unpacking that question on our WhatsApp Channel:
👉 What do we really mean when we say a herb is “potent”?
And perhaps more importantly:
How do we know? 🌿
https://whatsapp.com/channel/0029VbCdXFzCMY08AY6CA02H
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