09/10/2026
What happens on the farm has a direct impact on the food value chain.
Our Agriculturits and Procurement team recently visited farms in Musina, gaining first-hand insight into the challenges facing tomato production and the realities behind our All Gold tomato sauce value chain.
Changing weather patterns have affected traditional growing cycles, with delayed ripening resulting in a ‘tomato flush’, where crops planted at different times reach maturity together. This can place significant pressure on harvesting, intake and processing capacity, with implications across the wider value chain.
The visit reinforced the importance of working closely with farmers and understanding the realities on the ground. Building a resilient food system requires collaboration, informed planning and a willingness to adapt to changing conditions.
Looking ahead, technology, data, research and stronger partnerships will play an increasingly important role in helping farmers and the industry respond to changing conditions and strengthen production planning.
Together, we can strengthen the agricultural value chain, support more resilient food systems and continue to cultivate and nourish lives, every day and every tomorrow.