The Kitchen Think

The Kitchen Think Restaurant Consultant and Food Business Strategist

You shouldn't open a restaurant but if you know better, chat to me first.

Food business coaching
Easily actionable systems
Online courses

I have been meanjng to do this FOREVER! I want to revive this account again and share what's happening for me and in my ...
20/12/2025

I have been meanjng to do this FOREVER! I want to revive this account again and share what's happening for me and in my businesses. Because it can be hard to nail down exactly what I do. So here's a little recap in how I got to where I am and what I do.

It was amazing actually to go through all the pictures and see how much I've done. Like, I am SO PROUD of myself for doing all these things.

And I actually love sharing stuff about myself so if you have any questions for me drop them below and I'll answer 😘

11/12/2025

December drops at .biz.school incoming. The Vision Board Planner. Social media guides. Everything you need to make 2026 your most profitable year yet. First launch drops next week. Yay. (Cameo by .media_ )

30/10/2025

We were filming for .biz.school and suddenly this little nugget of wisdom popped out.

Now you know.

But coffee definitely will.The fact that I have as many pics of as my kids says it all.
30/09/2025

But coffee definitely will.

The fact that I have as many pics of as my kids says it all.

I've got some (more) big news. I've launched a new service at Food Biz School.I know that so many food business owners w...
22/11/2023

I've got some (more) big news. I've launched a new service at Food Biz School.

I know that so many food business owners want to be more present on social media but are overwhelmed by what to say and what to do.

So I wanted to take the overwhelm out of it.

Going live from 1 December, Coffee Toast Post is a daily email with a food industry social media topic prompt, caption ideas and image and video.

Price: R100 per month

The goal is to help business owners reach more customers and be present without adding another thing to the to-do list

Sign up by following this link and filling on your details: https://paystack.com/pay/ekxaoec2le

She's also into teaching you marketing, you making more money and everything systems.She's here for it all.
06/04/2023

She's also into teaching you marketing, you making more money and everything systems.

She's here for it all.

1. They offer too muchYou don't need to have 100 options to make lots of sales. You just need to stand behind what you d...
15/09/2022

1. They offer too much

You don't need to have 100 options to make lots of sales. You just need to stand behind what you do.

Offering loads of options, 20 different styles and huge menus does the opposite of what you think.

You think you’re being helpful to your customers. You’re actually overwhelming them.

2. They do too much

Because you started your business yourself you think you have to do everything: Cooking, Sales, Cleaning, Ordering, Strategizing

You don’t. Handling ALL of those decisions leaves no room for thinking about your business. You’re exhausted from trying to cram it all in. You need systems to support and delegate your smaller decisions. This will free up brain capacity for the larger ones.

3. They don’t know how much gross profit each item makes

Gross profit keeps the cogs of the business turning. You need to know that each item is making enough to support the business so that you can pay yourself, keep going and grow. If you don’t know what that number is you will probably undercharge and run out of money.

4. They don’t have a strategy for growing

“I will get more people to buy” is NOT a growth strategy.

If you want to reach more customers, add products and increase sales you have to first understand who you’re selling to, and what your business can maintain. You also have to be prepared to say no to anything that isn’t aligned. That is where most food entrepreneurs crash.

I'm teaching techniques to help you fix and stay away from theses mistakes. Sign up to get The Food Biz Playbook: https://kitchenthink.co/the-food-biz-playbook-sign-up/

Here's what a system is: a simple way of doing things so you don't have to overthink and you can get on with building yo...
11/08/2022

Here's what a system is: a simple way of doing things so you don't have to overthink and you can get on with building your business.

What a system is NOT: over-complicated

Every food business needs systems before it can grow. If you're not sure where to start sign up to get The Food Biz playbook when it is released next week.

Sign up here: https://kitchenthink.co/the-food-biz-playbook-sign-up/

If you've never put yourself first starting to do so can trigger a bunch of doubt. It shows up like- Maybe I should offe...
10/08/2022

If you've never put yourself first starting to do so can trigger a bunch of doubt.

It shows up like

- Maybe I should offer a discount?
- I should take on that last-minute booking, even though I don't have time
- I feel bad saying no

And it is totally normal.

As you grow you will feel guilty. Your old patterns will resurface.

Know this:

People will be disappointed if they have been getting a lot out of you for a long time. People don't want you to change because it worked for them. They don't want to grow.

But you are allowed to love yourself for making a decision that works for you.

You can love yourself for thinking bigger.

You're allowed to want more.

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Linden

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