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AWEN Consulting AWEN: Your Pathway to Sustainable Packaging

Bioplastics have grown significantly over the past decade. But our waste systems haven't necessarily grown with them.Aro...
12/10/2026

Bioplastics have grown significantly over the past decade. But our waste systems haven't necessarily grown with them.

Around a decade ago, global bioplastics production capacity was measured at roughly 1.7 million tonnes. Today, reported global biobased plastics capacity is around 2.3 million tonnes — and is forecast to reach 4.7 million tonnes by 2030.

But there is an important misconception hiding behind the word ""bioplastic"":

Bioplastic does not mean compostable.

A bio-based plastic describes where its feedstock comes from. It can still behave just like conventional plastic.

For example, bio-PE and bio-PP are chemically equivalent to their fossil-based counterparts. They are not designed to biodegrade or compost. At end of life, they need to go through the appropriate plastics recycling system.

Other materials may be biodegradable or industrially compostable — but that creates a different challenge.

A compostable pack still needs to be correctly identified, separately collected and accepted by an appropriate organic-waste treatment facility. Being technically compostable does not mean it will compost wherever it ends up.

And this is where I think the market has a problem.

Material innovation has moved quickly. Collection systems, sorting infrastructure, composting capacity and consumer labelling haven't always kept pace.

We now have packaging that may be:

📌 bio-based but recyclable as conventional plastic;
📌 bio-based and industrially compostable;
📌 biodegradable but fossil-based; or
📌 partially bio-based and non-biodegradable.

Yet to a consumer, many of these packs can look almost identical.

The next phase of bioplastics cannot just be about developing new materials.

We need to design the system around them too — from clear disposal labels to collection, sorting, recycling and composting infrastructure.

Otherwise, we risk developing better materials without giving them a realistic end-of-life pathway.

11/10/2026

Let’s celebrate with me at the Sustainable Packaging Summit! Link in bio



Words like “eco-friendly”, “recyclable” and “sustainable” are claims — and claims need evidence.If you say your packagin...
08/10/2026

Words like “eco-friendly”, “recyclable” and “sustainable” are claims — and claims need evidence.

If you say your packaging is **recyclable**, can you demonstrate that the complete packaging format — including materials, coatings, labels, inks, adhesives, closures and other components — is compatible with the collection, sorting and recycling system in the market where you sell it?

If you claim “made with recycled content”, do you have supplier documentation confirming the percentage and source?

If you claim your packaging has a lower carbon footprint, what is the baseline, what lifecycle stages were assessed, and what data supports the reduction?

And if you call a material compostable, under what conditions, according to which standard, and within what timeframe?

Environmental claims should be specific, measurable and supported by evidence — not simply words that sound sustainable.

I recommend auditing every environmental claim on your packaging and asking one simple question:

Could we prove this claim if a regulator, retailer or customer challenged it?

If the answer is no, the claim needs to be revised or removed.

If you need support reviewing the technical evidence behind your packaging claims, get in touch with us at AWEN Packaging Consulting.

And if you want to start the review yourself, download our **Packaging Audit Checklist** - link in bio

Biodegradable. Carbon-neutral. Eco-friendly. Green.We see these words on packaging all the time.But what do they actuall...
04/10/2026

Biodegradable. Carbon-neutral. Eco-friendly. Green.

We see these words on packaging all the time.

But what do they actually tell us?

Take ""biodegradable” Under what conditions? How long does it take? What does it break down into? And what happens if the packaging ends up in landfill, recycling or the environment instead?

Or “eco-friendly” Friendly compared to what, and based on which environmental impact?

A sustainability claim is only as good as the evidence behind it.

Assessing that evidence means looking beyond the words on the pack — at the materials, coatings, inks, adhesives, manufacturing process and realistic end-of-life pathway.

Only a packaging engineer or material scientist can properly test these claims against the technical evidence, rather than simply taking the label at face value.

That’s what we do at AWEN: help brands make packaging claims they can actually substantiate.

If you want to ensure your claims are legit and honest, download our packaging audit checklist - link in bio

"Reuse is not a label. It’s a behaviour. But reuse alone doesn’t make something sustainable.Take a reusable coffee cup. ...
30/09/2026

"Reuse is not a label. It’s a behaviour. But reuse alone doesn’t make something sustainable.

Take a reusable coffee cup. It may have a higher footprint to produce than a single-use cup, so it needs to be actually reused enough times to justify that investment.

And then there’s end of life.

A reusable PU shopping bag, for example, may have a lower carbon footprint depending on how often it is used. But PU is still plastic: it can persist for a long time, contribute to microplastics as it degrades, and have limited recycling options.

A paper bag may not last as long, but its fibre can have an established recycling pathway and market value after use.

That’s why carbon footprint and reuse rates are not enough.

The goal should be to make things that last and retain value at the end of their life, whether through recycling, repurposing or another productive use.

End of life needs to be part of the material choice from the beginning.

Learn how to audit your packaging via the link in our bio!

"

29/09/2026

Reusable doesn’t automatically mean sustainable.

Many reusable bags are purchased, used a few times and forgotten.

The real question is: how many times is it actually reused?

New episode of Packaging Reality Check.

How many reusable bags do you have at home?


The honest answer is "it depends," but let's get specific about what it depends on.Paper bags are the easiest to recycle...
28/09/2026

The honest answer is "it depends," but let's get specific about what it depends on.

Paper bags are the easiest to recycle if they end up in the right bin, but they're also the least durable, most people use one once or twice before it tears.

Reusable plastic bags take less energy and fewer resources to produce than the alternatives, but that initial advantage falls apart at end of life, most aren't recycled properly and instead sit in landfill for around 400+ years.

Cotton totes sit at the other end of that trade-off: they take real resources to produce upfront; cotton is water- and energy-intensive to grow, but a well-made cotton tote can last years of regular use, and unlike plastic, it breaks down naturally at the end of its life instead of persisting in the environment.

The material isn't always what decides sustainability. What decides it is whether the bag gets used enough times to justify what went into making it, and whether it can actually be recovered when it's done. That's the part most sustainability claims leave out.

Need help assessing packaging claims? Link in bio!

24/09/2026

The problem doesn't start in the bin. It starts much earlier, in design decisions, material choices, and the assumptions made before packaging ever reaches you. That realisation is how AWEN Consulting was born, working across brands, suppliers and recyclers to close the gap between what gets designed and what actually happens at end of life.

Our job is to help companies make packaging decisions grounded in science, system thinking and real-world recyclability. Every material we produce stays part of the same system we all live in, so there isn't really another way to approach it.

Watch the full video to hear more on our About page - see link in bio!

23/09/2026

The problem doesn’t start in the bin. It starts much earlier, in design decisions, material choices, and the assumptions made before packaging ever reaches you.

That realisation is how AWEN Consulting was born, working across brands, suppliers and recyclers to close the gap between what gets designed and what actually happens at end of life.

Our job is to help companies make packaging decisions grounded in science, system thinking and real-world recyclability.

Every material we produce stays part of the same system we all live in, so there isn’t really another way to approach it.

Watch the full video to hear more on our About page - see link in bio!


From Brazil to Germany to Australia.One thing that has always fascinated me is how different countries manage waste and ...
23/09/2026

From Brazil to Germany to Australia.

One thing that has always fascinated me is how different countries manage waste and recycling.

That curiosity eventually became a career and later AWEN Packaging Consulting.

Because packaging isn't just a box.

It's part of a much bigger system.

This is the story behind AWEN.

Watch the full video to hear more on our About page - see link in bio!

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Sydney, NSW
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