Chief Nutrition

Chief Nutrition Clean snacks that cut the crap. Better for you and the planet. That was tender not tough. That tasted like a delicious roast. And we actually did it!
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The big food companies continue to dial up the perceived goodness on their snacks but all they’re doing is health washing the market with dubious claims. Creating genuinely healthy and tasty snacks takes time and money, and shareholders don’t like that. When we set out to make truly delicious health food with no artificial thickeners and fillers, no artificial sweeteners or sugar alcohols, and without using loads of dried fruit, people said ’no chance’. After years of frustrating trials, the ‘a-ha’ moment came when we re-invented an ancient curing process. It created our first product, a jerky bar that was pure and not packed with sugar or preservatives. Our next challenge, a sweet tasting bar, was even harder to create without artificial crap or too much sugar. We persisted and created our collagen bars based on nut butter. It seems too good to be true - bars that are 100% natural, low sugar and packed full of goodness and taste. Healthy snacks that are genuinely good for you. When you buy Chief products, you’re saying no to Big Food companies pretending to be healthy when they’re not. You’re helping us lead the way in the battle against the health destroying impacts of cheap, highly processed, artificial foods and too much sugar. You’re helping us prove we don't need all this crap in our food and there is a better way. You're also telling farmers that consumers care about where their food comes from - that we don’t like what Industrial Farming stands for, and that Regenerative Farming is the best thing for the health of people and the planet.

08/10/2026

This was a lot harder then we anticipated.... 😂

Think 2 eggs is enough protein for breakfast? While 2 eggs are a great start, they only give you around 12g of protein.I...
08/10/2026

Think 2 eggs is enough protein for breakfast?

While 2 eggs are a great start, they only give you around 12g of protein.

If you’re aiming for a more protein-packed breakfast, aim for >30g per meal to support blood sugar, sustained energy, and a healthy metabolism, all key for long-term wellness and longevity.

Save these breakfast ideas for your next grocery shop 🛒

07/10/2026

PJs on and Chief sleep in hand. Consider the night routine handled 💤

Keep one in your bag for when the day runs longer than planned.Made with organic, grass-fed Aussie beef, Chief Beef Stic...
06/10/2026

Keep one in your bag for when the day runs longer than planned.

Made with organic, grass-fed Aussie beef, Chief Beef Sticks pack protein into something you can take just about anywhere.

Which one's your go-to? Mexican or Sea Salt?

Don't just look at the “20g protein” on the front...FLIP 👏 THE 👏 PACK!Save this as your reminder to check what's actuall...
05/10/2026

Don't just look at the “20g protein” on the front...

FLIP 👏 THE 👏 PACK!

Save this as your reminder to check what's actually inside and what to look out for.

04/10/2026

Mornings rarely go to plan. The little habits can still fit in.

Chief Creatine Focus+ is one simple ingredient: creatine monohydrate made to mix into the drink already on the go 🚶‍♀️

One scoop to support your focus, then back to whatever the day throws at you.

Don't blame us when this becomes your newest (healthy) addiction... 🍫🥜High protein, high fibre, low sugar snack with no ...
03/10/2026

Don't blame us when this becomes your newest (healthy) addiction... 🍫🥜

High protein, high fibre, low sugar snack with no ultra processed anything. Curbs sweet cravings between and after meals.

Your running plan could be missing a few things. Let's fix that.The Running Blueprint is a morning of practical running ...
02/10/2026

Your running plan could be missing a few things. Let's fix that.

The Running Blueprint is a morning of practical running education with Sam Christodoulides, Veronika Larisova and Nich Walker. We'll cover training, injury prevention, and how protein and collagen fit into it all, with time for your questions at the end.

Then we put it into practice with a run around Centennial Park before heading back to VIE Market for smoothies, snacks and a Chief goodie bag to take home. Collagen coffee is on us when you arrive.

Thursday 15 October, 6am.

Event sold out - Waitlist spots open - https://www.eventbrite.com.au/e/the-running-blueprint-tickets-2002017546374

02/10/2026

Big to-do list? Meet your Chief approved sidekick 🤝

Add 3g (1 scoop) of creatine monohydrate to your drink of choice (water, electrolytes or coffee) at any time.

One scoop is the amount shown in research to support brain function, strength, recovery, mood, and energy and it’s perfect for long-term daily use. Plus, it's perfectly safe to take with protein, collagen, or other supplements.

Made for your training days and the days your brain has a workout of its own ⚡

What a way to start October.This morning we hosted our first event at VIE Market: a live recording of the Chief Life Pod...
01/10/2026

What a way to start October.

This morning we hosted our first event at VIE Market: a live recording of the Chief Life Podcast with Dominique Elissa, hosted by our co-founder and nutritionist Veronika Larisova.

Dominique spent a full year preparing her body for pregnancy, and she shared all of it. She talked about what she ate, what she supplemented with, what she changed and what she'd do differently. Vee unpacked the why behind it, so everyone walked away with honest, practical information about prenatal health, fertility and supporting your body through one of life's biggest changes.

Before we hit record, everyone arrived to a Chief smoothie and product tastings. After the mics went off, people stayed to chat, connect and swap stories over refreshments. Everyone went home with a Chief goodie bag and a White Gratitude Journal from Selfdom.

A huge thank you to everyone who joined us, to Dominique for being so open, and to the team at VIE Market for having us.

Couldn't make it? The full episode is dropping soon, and we really recommend giving it a listen. Whether you're planning for a baby now, one day, or just want to understand your body better, there's so much to take from this one.

📍 VIE Market, Paddington

Address

35 – 39 Bourke Road
Sydney, NSW
2000

Opening Hours

Monday 9am - 5pm

Telephone

+61280046848

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