04/22/2026
Celebrating Tourism Week in Alberta 🌄
Did you know the Drumheller Valley welcomes hundreds of thousands of visitors each year, especially during peak season? For a town of just over 8,000 people, that’s a huge impact—supporting local jobs, experiences, and small businesses across the valley.
Tourism isn’t just about visitors—it’s about community. In fact, 88% of local residents recognize tourism as a key economic driver, helping sustain and grow businesses right here at home.
To our amazing locals—thank you for being the heart of what makes this place so special.
To our visitors—thank you for exploring the valley, and supporting small businesses every time you stop in. ❤️
Let’s keep celebrating everything that makes the Badlands unforgettable.
👉 Join us for Happy Hour this Thursday from 3–6 PM — we’d love to see you!