Plant Up

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09/04/2026

Turns out coffee people take snacks very seriously 👀

Thank you The Coffee Party for having us 💚

Most protein snacks have one problem: they taste like they’re trying too hard.So when we started making protein puffs, t...
08/24/2026

Most protein snacks have one problem: they taste like they’re trying too hard.

So when we started making protein puffs, the goal was never just “add protein.”

The goal was to make something people would actually want to eat again.

That meant choosing a harder ingredient, fixing the base, getting the crunch right, making flavour do real work, and surviving the messy production lessons that come with building a snack from fava beans.

Because 13g protein is great.

But nobody comes back for protein if the snack tastes like punishment.

Plant Up Puffs.

Snacks first. protein too.

     

most people see the bag on the shelf.they don’t see the trial runs, the wrong fills, the packaging issues, the minimums,...
08/17/2026

most people see the bag on the shelf.

they don’t see the trial runs, the wrong fills, the packaging issues, the minimums, the cash tied up, the calls, the chasing, the tiny mistakes that suddenly become expensive.

building a snack brand sounds cute until you’re actually trying to scale one.

but then someone tries the puff and says, “wait, this is actually good.”

and somehow, you forget the chaos for five minutes.

then you go back and do it again.

Plant Up Puffs. made with fava beans, 13g protein per serving, and a lot more behind the bag than people see.

08/12/2026

Marketing took “add sound effects” very seriously.

maybe too seriously.

Some snacks have more substance than your situationship.just saying.Plant Up Puffs are crunchy, flavour-packed, and made...
08/07/2026

Some snacks have more substance than your situationship.

just saying.

Plant Up Puffs are crunchy, flavour-packed, and made with 13g protein per serving.

which one hurt the most? 👀

07/24/2026

the evidence is pretty strong 🚓

turns out making high-protein puffs that people actually want to finish might be a crime.

07/17/2026

Marketing said it had “authentic founder energy” 😭

Memphis Bbq in its main character era đŸ”„Smoky, tangy, a little sweet, and dangerously easy to finish.13g protein per serv...
07/14/2026

Memphis Bbq in its main character era đŸ”„

Smoky, tangy, a little sweet, and dangerously easy to finish.

13g protein per serving, made with fava beans, and built for people who take their snacks very seriously.

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Toronto, ON

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