Inquiring Chef

29/09/2026

Last chance to join The Reels Lab. 🧡

Doors close Wednesday, and then we’re getting to work.

Inside The Lab:
→ Edit Reels faster
→ Use Trial Reels to test
→ Read the results
→ Build a repeatable system

In this 90-minute course, you’ll work alongside me, so you’ll make content during the lessons.

Plus, you’ll get video tutorials, templates and tools, Trial Reels strategies, and interviews with some of my favorite creators including:
Sydney Piercey
Géraldine Leverd
Caroline in Lyon | Caroline Conner Fazeli
Molly Wilkinson
Aysegul Sanford - Foolproof Living
Foodie Brand Lab | Katie Trant

Comment LAB and I’ll send you the details. 🧡

25/09/2026

Have you ever been told to “niche down”?

I’ve never loved the idea, and truly, when I’ve tried to fit myself into a niche, it’s squashed my creativity.

But maybe the opposite is true for you? Maybe working with a framework, a clear niche, makes you feel more creative?

I’d love to know.

And if you want the details on The Reels Lab, I’d love to send them to you too!

Just include REELS in your comment, and I’ll send you the details. ❤️

14/09/2026

Want to create viral reels?

Look at your retention charts. They’ll tell you a lot!

This is where Trial Reels make a huge difference.

Create a few versions of a reel, share them in Trial Reels first, and the retention charts will help you see exactly why one will perform better than another.

You don’t have to dive deep into the data to know what works best for your account and your community. 

Want to see how I edit my Trial Reels? 👀

I made a 5-minute tutorial to show you how I take one piece of video and turn it into 5 Trial Reels.

The goal isn’t to make one perfect reel.

It’s to make multiple versions, get them out into the world, and let the data tell you what’s working.

Want the tutorial?

👇 Comment FIVE and I’ll send it straight to your DMs.

Happy editing! 🧡

your reels cheerleader,
Jess

13/09/2026

THE REELS LAB
Master Edits. Test with Trial Reels.

The Reels Lab helps creators master reels edits and test them using Trial Reels.

Doors open October 1. Join the waitlist now, and you’ll be the first in line when doors open.

👇 Comment WAITLIST to join.

FAQs

Why Trial Reels?
Even though this tool has been around for a couple of years, I still meet too many creators who aren’t using them effectively to grow. And they WILL help you grow.

Here’s what Erin Erin Gierhart - Comfort Food said after we worked together on her Trial Reels strategy:

“I’d spent thousands on Instagram courses, but I was still losing followers and getting just a few hundred views on my reels. I honestly thought trial reels were a waste of time.
Within my first week of using Jess’s system, my reels were getting over ten times the views they used to, and one hit 150,000, my highest ever by far. And my account is finally growing again!”

What tools do we need?
Just your phone and the free Edits app from Instagram. The skills you learn can be used in almost any editing software, but after trying many of them, I’ve switched exclusively to Edits.

Who is The Lab for?
Any Instagram creator who wants to be more efficient about editing reels. If you’re new and need the basics, you’ll learn them here. If you’re an experienced creator but want to be more efficient at video edits or more strategic about posting Trial Reels, The Lab is for you too.

What is the time commitment?
The Lab is self-paced and designed for busy creators.

Who is teaching?
Hi - I’m Jess! I’ll guide you through, but in creating The Lab I had the chance to interview some of the most talented creators I know, and you’ll find all of their insights inside the course.

12/09/2026

You don’t need more content.

You need more from the content you’re already creating.

Whether you’re just getting started, in the middle of a pivot, or honing your creative craft, The Lab is designed to help you find what works for you.

Here’s our promise:
🧡 you will master the skills you need to edit
🧡 you will find the short form video style that works for you
🧡 you will build with a profile that turns viewers into followers
🧡 you will know how to review your results to replicate your best posts
🧡 you will understand how to navigate brand deals - even if you’re just starting out

There’s a space for you here. The Lab will help you find it.

Doors open October 1.

Comment JOIN to get on the waitlist.

🧡 your Reels cheerleader,
Jess

12/09/2026

You don’t need more content.

You need more from the content you’re already creating.

Whether you’re just getting started, in the middle of a pivot, or honing your creative craft, The Lab is designed to help you find what works for you.

Here’s our promise:
🧡 you will master the skills you need to edit
🧡 you will find the short form video style that works for you
🧡 you will build with a profile that turns viewers into followers
🧡 you will know how to review your results to replicate your best posts
🧡 you will understand how to navigate brand deals - even if you’re just starting out

There’s a space for you here. The Lab will help you find it.

Doors open October 1.

Comment JOIN to get on the waitlist.

🧡 your Reels cheerleader,
Jess

13/06/2026

Every year Lyon has a HUGE four day street food festival. There's everything from top French chefs and local French food and w**e to amazing tastes from Asia and Latin America. We just had to eat our way through it. Check out our top SEVEN most interesting dishes from the fest. Notice I said "most interesting" cause one still haunts me. Love you, Lyon Street Food Festival Check it out. What's your fav?

Every year Lyon has a HUGE four day street food festival. There's e...

11/06/2026

The France that inspired Julia Child is still alive and well.

From her first meal in France of sole meunière at La Couronne.

To the copper cookware at E.Dehillerin in Paris.

To cooking class at Le Cordon Bleu.

To the markets, the pastries, the butter, the w**e, and the cheese of France that she adored.

It’s all waiting for you this fall.

I teamed up with the incredible team of France travel experts at TripMatters to give you a preview of the trip to Paris and Normandy they are leading in the fall.

The full trip itinerary includes everything above and so much more. Comment TRIP and I’ll send you the details.

10/06/2026

Sure you've made banana bread, but have you ever made Chocolate Peanut Butter Banana Bread? I can help. https://inquiringchef.com/chocolate-peanut-butter-banana-bread/

10/06/2026

Janna says: ⭐⭐⭐⭐⭐ “A go-to in our house! My husband LOVES this recipe and asks for it all the time. So quick and easy with just a few ingredients! Thank you for the recipe!” https://inquiringchef.com/20-minute-chicken-ramen-stir-fry/