NPC Powered by Foodbuy

06/09/2026

❗Extreme Market Alert: Iceberg Lettuce❗

Iceberg lettuce markets are facing significant pressure as supplies remain very limited. Weather-driven inconsistencies have led to reduced yields, tightening availability across growing regions. 🌦️

🥬 Strong demand continues to outpace supply, while lighter carton weights are further constraining overall volume. Quality challenges, including the presence of INSV, are also impacting usable product.

The combination of these factors is keeping markets extremely elevated. We recommend planning ahead and staying flexible as conditions remain volatile.

Get the updates you need on fresh produce purchasing ⤵️
https://lnkd.in/eqBefT-6

06/05/2026

Hunter Marshall proudly represented Foodbuy USA as a member of SEPC’s STEP‑UPP Foodservice Class during their immersive Summer tour. ☀️

The program, Southeast Produce Council’s flagship initiative, equips emerging retail and foodservice leaders with hands‑on field‑to-fork experiences and strategic insights. Over several days, participants explored large-scale organic and conventional production at Grimmway Produce Group, greenhouse operations with sponsors like Local Bounti and Pure Flavor® Farms, and visited packing facilities and farms including Southern Valley Fruit and Vegetable, Inc., all to deepen their understanding of the produce supply chain.🍎📦

We’re proud to see Hunter’s engagement in this experience alongside peers from the foodservice sector. His involvement, backed by NPC Powered by Foodbuy, demonstrates our commitment to developing future leaders and strengthening connections between growers, suppliers, and foodservice providers.

⭐ Congratulations Hunter, and here’s to championing produce innovation and collaboration all summer long!

You can check out the full article here: https://theproducenews.com/sightings/sepcs-step-upp-foodservice-class-digs-deep-during-immersive-summer-tour

The Southeast Produce Council recently concluded its STEP-UPP Foodservice Class summer tour, providing a group of rising industry leaders with an intensive, hands-on deep dive into the produce supply chain.

06/03/2026

Our team had a great time at the West Coast Produce Expo last week!🧅🌱

Dez Forsythe, Julie Hoppe, and Larry Hertzler spent time connecting with valued suppliers, expo hosts, and our friends at 54th Street Restaurants, strengthening relationships and sharing insights across the industry.

We’re always grateful for opportunities to collaborate in person and stay closely connected to the people and innovation driving our industry forward. Looking forward to the next great event! ⭐

06/01/2026

❗Extreme Market Alert: Romaine & Romaine Hearts ❗

The romaine market is facing significant pressure as light supplies, fair quality, and strong demand persist. Ongoing weather challenges combined with INSV impacts are driving lower yields and lighter weights. 🥬

📦 Supply is expected to remain tight for the next several weeks, creating continued volatility for buyers and operators across the fresh produce category.

Get the updates you need on fresh produce purchasing ⤵️
https://lnkd.in/eqBefT-6

05/29/2026

A potential “Super El Niño” is brewing, and the ripple effects could reshape fresh produce markets worldwide. ☀️🌧️

Ocean temperatures are trending dangerously above normal, setting the stage for a powerful climate pattern that can dramatically distort global weather. What does that mean for fresh produce?
❗ Expect extremes with prolonged droughts in some growing regions and intense flooding and erratic rainfall in others.

Together, these conditions can delay planting, reduce yields, and create volatility across supply chains, putting pressure on availability, pricing, and planning for the entire category. 🍂

For those of us in the produce space, this isn’t just a weather story, it’s a market-moving event worth watching closely.

Get additional insights at the link below ⤵️
NOAA ENSO Advisory: https://www.cpc.ncep.noaa.gov/products/analysis_monitoring/enso_advisory/ensodisc.shtml

Synopsis: El Niño is likely to emerge soon (82% chance in May-July 2026) and continue through Northern Hemisphere winter 2026-27 (96% chance in December 2026-February 2027).

05/27/2026

Will we be seeing you in Palm Desert? 🌴

The West Coast Produce Expo is underway, and Desiree Forsythe is on site representing NPC Powered by Foodbuy! If you’re attending, stop by to say hello and learn how NPC supports smarter produce procurement through data-driven insights and category expertise. 🍎

⭐ It’s a great opportunity to start a conversation, share perspectives, and explore what’s ahead for the produce space. Hope to see you there!

05/26/2026

🔴 Market Alert: Avocados 🔴

The avocado market has shifted quickly this week as Mexico crossings dropped below 900 trucks, tightening supply and driving a $30+ price increase. 🚚

A combination of reduced harvest activity, intentional supply control, and limited inventory has accelerated the shift from an oversupplied market to a constrained one. With Peru not yet at sufficient volume to offset the gap, Mexican fruit is expected to continue setting the tone in the near term.

Key Watchouts:
🥑 Tightened border availability
🥑 Continued upward pressure on pricing
🥑 Short-term supply gap until Peru ramps up

We recommend maintaining flexibility on spec sizes can help minimize disruptions and support order fulfillment during this period.

Get the updates you need on fresh produce purchasing ⤵️
https://lnkd.in/eqBefT-6

05/20/2026

We’re headed West! 🌴

If you’re attending the West Coast Produce Expo, make time to connect with NPC.
Dez Forsythe will be onsite ready to discuss:
⭐ Consumer insights
⭐ Category performance trends to improve inventory efficiency
⭐ How data can inform smarter produce decisions

We can’t wait to see you in Palm Desert!

05/15/2026

Nothing like getting your boots a little dusty to see where it all starts 🌱

Our team was out in Salinas this week for field tours, spending time on the ground, asking questions, and seeing the full picture up close. 🍓

Huge thanks to our partners for hosting Foodbuy with HealthTrust: River Fresh Farms, Cal Giant / California Giant Berry Farms, and Greengate. There’s something different about seeing it in person and introducing the people behind it. 🚜

05/07/2026

Last month, our NPC National Accounts Produce team came together in Dallas for team alignment sessions and brought the energy with us! 💥

We spent time digging into meaningful, thought‑provoking conversations around how we continue to grow the right way, focusing on:

🔹 Transparency and clarity
🔹 Disciplined, scalable onboarding
🔹 Leveraging our tools and resources
🔹 Extending real value to our Members

And because strong alignment is built on strong relationships, we wrapped things up with a little friendly competition during a high‑energy, team‑building game show experience 🎤🏆 (bragging rights were absolutely earned).

Big ideas, honest dialogue, lots of laughs, and even stronger alignment—this week was one for the books and a solid reminder on the impact of togetherness.

📸 Take a look at our highlights from the week!