BELA

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BELA Family & Veteran-owned, honoring the art of Portuguese tinned fish since ‘97 🐟 With BELA, fish means family, and we welcome you to the table.

BELA Brand Seafood leverages centuries-old Portuguese techniques to deliver sustainably sourced, MSC-certified fish of the highest quality. As the only 100% family-owned and Veteran-operated brand in seafood, BELA is anchored in tradition, honoring the art of tinned fish since 1997.

10/12/2026

Raise your hand if you’re in need of some self care! 🫧

You won’t want to miss our giveaway with Unwind Nordic Spa! Located at the Desert of Maine Campground in Freeport, Maine, Unwind is generously giving away two spa passes (good for 3 hour sessions). The winner will also receive some delicious BELA seafood! 🐟

To enter, simply:
💙Follow BELABRANDSEAFOOD and Desert of Maine Campground
💙Tag someone below who would love to win

This giveaway will run until Friday, October 16 at 5pm ET.

Good luck!

This giveaway is not affiliated with Instagram.

10/05/2026

Meet Codfish in Extra Virgin Olive Oil. Wild caught, Portuguese style, MSC certified, 4.25 oz (120g), 20g protein and a solid hit of omega-3s. Cod has never lived in Portuguese waters — Portuguese ships sailed to Newfoundland for it in 1497 and salted the catch for the trip home. The country now eats 35kg a person a year, about a fifth of the world’s salt cod. Ours comes packed in olive oil instead of salt, so there’s no overnight soak. Flake it over potatoes with olives and a soft egg.

09/30/2026

When all other toys fail, a BELA tin comes in handy! 🐟️

Do your kids love tinned fish? Let us know below!

09/28/2026

Meet Mackerel with Piri-Piri. The same wild caught mackerel in extra virgin olive oil, packed with whole piri-piri chili, 4.23 oz (120g). Piri-piri isn’t originally Portuguese: the chili came out of the Americas, traveled to southern Africa on Portuguese ships and took its name from Swahili — pilipili, pepper. It runs 50,000 to 175,000 Scoville, bird’s-eye range. The heat goes into the oil as well as the fish, so spoon that over rice with a fried egg.

Maine hasn’t had a new fish cannery in more than 50 years. Now it has one in Topsham, co-founded by our own Josh Scherz....
09/23/2026

Maine hasn’t had a new fish cannery in more than 50 years. Now it has one in Topsham, co-founded by our own Josh Scherz. BELA tins packed there reach specialty shelves this October.

Full story at pressherald.com. Shop at belabrandseafood.com.

09/23/2026

We texted our mackerel a few questions. It kept its answers short.

Wild-caught Portuguese mackerel in extra virgin olive oil. It’s firmer than sardines, so it stays in one piece on toast, in a salad, over rice, or mixed into crispy hash browns for a 15-minute lunch. It’s richer than sardines too, with more oil in the fillet.

If your last mackerel was grey and came from a gas station, give it another shot.

Send this to the friend who says they don’t like tinned fish.

belabrandseafood.com

End-of-summer GIVEAWAY! We are very excited to be partnering with Maine Maritime Museum, located in Bath, Maine! Their m...
09/21/2026

End-of-summer GIVEAWAY!

We are very excited to be partnering with Maine Maritime Museum, located in Bath, Maine! Their mission is to connect people to the past, present, and future of Maine’s waterways and their global reach.

One lucky winner will receive:
🐟BELA tinned fish + BELA t-shirt
⚓️2 tickets for any of Maine Maritime Museum’s lighthouse and nature cruises (up to 3-hours) to be redeemed before October 27, 2027.

To enter:
🌊Follow both BELABRANDSEAFOOD and Maine Maritime Museum
🌊Tag someone you’d love to go on a cruise with through Maine Maritime Museum!

For extra entries:
*Sign up for Maine Maritime Museum’s newsletter (look under their link in bio)

Giveaway ends on Friday, September 25 at 12pm ET. Good luck!

This giveaway is not associated with Instagram.

09/16/2026

First cold night of the year and nobody wants a salad. Fall is when tinned fish earns its shelf space: smoked sardines mashed onto dark rye, codfish folded into buttery potatoes the Portuguese way, mackerel flaked over hot rice with a soft egg.

We’re sending the season’s pantry dinners by email. Warm recipes you can make from one tin, what to open alongside it, and notes from our family table in New England.

Get on the list at the link in bio. Then tell us: what’s the first thing you cook when it turns cold?

BELA is canning in Maine. On the docks with the fishermen who land the catch, tinning New England fish in New England.Th...
09/11/2026

BELA is canning in Maine. On the docks with the fishermen who land the catch, tinning New England fish in New England.

The Tin Society is the small group who gets it first. Four drops of three tins, September through December, each one in your hands a full month before it reaches a single store. September’s drop is the first BELA tin ever canned in America.

Fifty seats. belabrandseafood.com/products/bela-tin-society

09/08/2026

Today we’re trying Logan Moffitt🥒’s viral cucumber salad...with sardines, obviously!

Combine:
*An entire cucumber
*1/2 a red onion
*Green onions
*Fresh dill
*1/2 a block of Cabot Creamery Cooperative cream cheese
*1 tin BELA sardines
*Morton and Bassett Everything Bagel seasoning Morton & Bassett Spices

Shake or mix everything until evenly distributed!

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Boston, MA

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