Hei Butter

black sesame nut butter to reinvent your everyday. pronounced like “hey” 🤎

09/06/2026

this next chapter is about to be even better

09/05/2026

september is marking the start of something new 🤎

this month, find us at some very special pop-ups around nyc! come by:

sep 12 in chelsea at Pearl River Mart Foods inside Chelsea Market. a very big first for Hei Butter: our first ever time on store shelves!! 🥹 we’ll be there with free samples of Hei Butter while supplies last. come say hi, try a sample, and see us irl on the shelves!

sep 18 in nolita at the beautiful Urban Backyard. come hang with us for a pop-up in a beautiful plant-filled cafe, one of our favorite downtown spots 🌱

sep 19 in greenpoint at Jubilee Marketplace. another very special one, as you’ll officially be able to find Hei Butter on their shelves! we’ll be there doing demos, sharing samples, and of course sending you home with a jar 🖤

this is the beginning of a whole new chapter for Hei Butter. can’t wait to see you out there 🥜🖤

not in nyc? stay tuned for news coming soon 👀

08/28/2026

This is Hei Butter. 🥜🖤

Rich, nutty, delicious black sesame peanut butter. Packed with calcium, iron, magnesium, zinc, and antioxidants, it’s a great way to add more goodness to your day.

Snack on it, spread it, swirl it. This is Hei Butter ❤️💪

We’ve got some exciting things in the works 👀 Stay tuned for what’s to come!

08/21/2026

tomorrow!! it’s been a fun summer of pop-ups and this one has been a dream come to life ❤️‍🔥

Hei Butter will be at Land to Sea in Williamsburg tomorrow from 11-3PM. sample and get your own jar of Hei Butter “Classic” and “Swirl” alongside Hong Kong cafe style pastries and coffee at Land to Sea.

can’t wait to meet you there 🤎

not in nyc? online pre-orders coming again soon. join the email list ⬇️
heibutter.com

08/01/2026

august is shaping up to be the most exciting & eventful Hei Butter month yet ❤️‍🔥

meet us this month:

August 2 in Chinatown at Artbean Coffee Roasters for their Sunday DJ sessions on the iconic Doyers pedestrian street in the heart of Manhattan Chinatown. coffee, tunes, and black sesame peanut butter for your sunday 🖤

August 8 in the Seaport at Maum Market. honored to be participating in the largest Asian-owned marketplace in the country at their NYC summer market. find Hei Butter alongside many other inspiring brands and makers 🧡

August 22 in Williamsburg at neighborhood gem Land to Sea. get Hong Kong cafe-inspired coffee and pastries as well as jars of Hei Butter “Classic” and “Swirl” on a beautiful Brooklyn saturday 🀄️

August 29 in Soho at Green Tile Social Club | Mahjong in NYC’s “Mahjong For The Girls” at Kitsby. we’re sponsoring this special event with free Hei Butter squeeze packs to try and take home. tix at Green Tile Social Club | Mahjong in NYC 💚

it just gets better and better. can’t wait to see you this month!

not in nyc? join the waitlist to find out when the next online pre-order opens ⬇️
heibutter.com

07/31/2026

this Sunday, Hei Butter will be popping up on the famous Doyers St in Chinatown at Artbean Coffee Roasters Sunday DJ Sessions!

come hang with us for coffee, music, and a jar (or two) of Hei Butter. we’ll have our “Classic” and “Swirl” flavors available while supplies last. it’s the perfect excuse to spend a summer afternoon wandering one of NYC’s most iconic streets. see you there 😎🤎

not in nyc? join the waitlist for when the next online pre-order opens at heibutter.com

07/24/2026

this Saturday, Hei Butter is going to be at Brooklyn Pop-Up in Red Hook with our two black sesame peanut butter flavors, “Classic” and “Swirl” 🖤

can’t wait to meet you there!

not in nyc but dying to try? join the email list to get first access to the next pre-order ⬇️
heibutter.com

07/16/2026

this sunday, we’re so excited to be popping up at Beanmonger Coffee, a beloved gowanus coffee shop with an inspiring founding story.

come by pre-World Cup finals to sample Hei Butter, snag 8oz jars of our “Classic” and “Swirl”, and grand something from beanmonger’s delightful summer menu. can’t think of a better sunday morning 🌞

not in nyc? join the email list to find out when next online pre-orders for Hei Butter open ⬇️
heibutter.com

07/10/2026

see you tomorrow night for the opening reception for Taiji Terasaki Studio / Make Visible at the legendary & subversive Ki Smith Gallery in the LES

sample Hei Butter “Classic” by the bar from 6-9pm. thank you Ki Smith Gallery for the opportunity and the good company 🖤

RSVP at the link in bio

07/07/2026

sold out in six minutes 😱 (excuse my stye, i need sleep)

Address

402 Graham Avenue
Brooklyn, NY
11211

Website

http://heibutter.com/

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