08/26/2026
This might change the way you look at our food system.
Most of us walk into a grocery store, pick up a package of beef and never think twice about the journey it took to get there.
But right now, the American beef industry is in an interesting place.
The U.S. beef cow herd remains historically tight. Ranchers have spent years dealing with drought, rising input costs and the realities of rebuilding cattle numbers.
And now, the U.S. has announced plans to temporarily allow up to 300,000 additional metric tons of ground beef imports at lower tariffs in an effort to bring consumer beef prices down.
Here’s another piece most consumers probably don’t realize:
Imported beef has country-of-origin labeling requirements when it enters the U.S. — but if that meat is further processed here, USDA rules say the newly produced product may no longer be required to carry that country-of-origin labeling.
It DOES reinforce something we believe matters:
Traceability.
Where was your beef raised?
Who raised it?
Where was it processed?
Who cut it?
How far did it travel before it reached your table?
Those are questions worth asking.
At Gabriel Ranch Beef, we’re working toward something very different.
Our family raises the cattle.
Our family processes the beef.
Our butchers cut it.
And we sell it directly to you.
Ranch → Processor → Butcher → Your family.
The food system is complicated.
Knowing your food doesn’t have to be. 🥩🇺🇸
Know your rancher. Know your beef.
