What are the opening hours?

Monday 8am - 4:30pm Tuesday 8am - 4:30pm Wednesday 8am - 4:30pm Thursday 8am - 4:30pm Friday 8am - 4:30pm

NA SALES

Call Directions Website

We provide Japanese foods, drinks, supplies, and more to restaurants and retail establishments located around the California Bay Area.

10/09/2026

NEW: Binchotan white charcoal and Ogatan briquettes, made for yakitori and charcoal-grilled menus 🔥🍢

Two hardwood charcoals from Binchotan Company, launched together so your grill station can pick the right fuel:

⚪ Binchotan White Charcoal (BC-1001) — natural hardwood lump, Binchotan Company's flagship. Low 0.8% ash and 8000 kcal/kg calorific value.
⚫ Japanese-Style Ogatan Briquettes (BC-1000) — natural hardwood formed into uniform pieces for even, predictable loading.

Both burn 4–5 hours, built for long dinner services.

✨ Perfect for: 🍢 Yakitori & kushiyaki counters 🥩 Japanese yakiniku & Korean BBQ restaurants 🔥 Any kitchen grilling over charcoal through a full service

Not sure which fits your grill? Samples of both are available.

📦 BC-1000 · BC-1001 · 22 lb box

For more details, please contact our salesperson.

09/29/2026

Thank you, San Francisco! 🍶✨
N.A. Sales joined Sake Day 2026, pouring eight Japanese sakes from established breweries and sake-producing regions across Japan.

From sparkling style to kimoto, nama genshu, ginjo, and junmai daiginjo, the lineup showed just how wide the world of sake really is. In aroma, texture, and brewing approach.

🍶 What we poured:
▪️ Tatenokawa Koumyo Dewasansan Junmai Daiginjo
▪️ Tatenokawa Koumyo Yamadanishiki Junmai Daiginjo
▪️ Izumibashi Kurotombo Kimoto
▪️ Kubota Senju Ginjo
▪️ Ryujin Namazume Genshu Ginjo
▪️ Hitakami Chokarakuchi Junmai
▪️ Nanbu Bijin Shinpaku Junmai Daiginjo
▪️ Houraisen Kuu Junmai Daiginjo

Missed us at the event? Every one of these is available for your restaurant's sake list. 🏮

Must be 21+ to purchase. Please enjoy responsibly.

For more details, please contact our salesperson.

09/23/2026

NEW: Chicken Knee Cartilage Karaage — the izakaya classic Japan can't stop ordering 🍗🍺

Known in Japan as nankotsu karaage, these bite-size pieces bring that addictive crunch guests keep coming back for. Pre-seasoned and ready straight from frozen, so there's no marinating, no breading, no prep — just cook and serve.

🔥 Air fryer: 5–6 min @ 400°F
🍳 Deep fry: 5–6 min

✨ Perfect for:
🏮 Izakaya & Japanese small-plate menus
🍺 Bar bites and happy hour
🍱 Appetizers & shareable snacks
🍋 Served simply with lemon and ice-cold b**r

Uniquely crunchy, endlessly snackable, and made for pairing with a cold one.

For more details, please contact our salesperson.
https://www.nasales.com/

09/11/2026

New behind the bar: Kyo Tansansui Strong Soda, a sparkling water mixer with sharp, bold carbonation built for highballs and sours 🫧🥃

Zero sugar, sharp fizz that holds up in the glass — this strong soda is made to boost, not dilute. It's a clean, reliable mixer for any spirit program looking for consistency pour after pour.

✨ Perfect for:
🥃 Craft highball builds
🍋 Sours with extra bold fizz
🍶 Elevating wh**ky & shochu pours
🍹 Zero-sugar cocktail menus

Consistent case stock behind the bar means one less thing to worry about during a busy service.

📦 Item 18309 · 500ml · Zero sugar

For more details, please contact our salesperson.

09/04/2026

Sake should be enjoyed no matter the time, weather, or location 🌅🍶

The Nihonsakari Sakari lineup brings four distinct styles to your menu, each brewed in Japan at a clean, food-friendly 11% ABV:

🍶 Junmai Ginjo — fragrant, refined, built for delicate dishes (Item 14119-2)
🍶 Daiginjo — the most polished pour in the lineup, silky and aromatic (Item 14119-4)
🍶 Junmai — full-bodied and classic, an everyday-menu workhorse (Item 14119-3) 🍵 Matcha Sake — a flavored sake twist that pairs sake with the earthy depth of matcha (Item 14119-6)

✨ Perfect for:
🍱 Izakaya & omakase pairing menus
🌸 Seasonal or limited-time drink specials
🎁 Gift sets and premium bottle programs
🍵 Dessert and matcha-forward pairing concepts
🏢 Restaurant groups building out a sake-by-the-glass program

Whether it's sunrise in Japan or midnight in San Jose, guests reach for sake — and this lineup gives operators a style for every daypart, dish, and mood.

Must be 21+ to purchase. Please enjoy responsibly.

For more details, please contact our salesperson.

08/27/2026

Low sodium soy sauce that never sacrifices umami ✨

Nakaroku Low Sodium Soy Sauce has been traditionally brewed in Japan's Tokai region since 1920 — a koikuchi-style shoyu made from non-GMO soybeans, delivering full umami depth with meaningfully reduced sodium.

✨ Perfect for: 🍜 Ramen & noodle soup bases 🍳 High-volume kitchens seeking consistency 🥗 Health-conscious menu development programs 🍖 Large-scale marinades & glazes 🏢 Multi-unit restaurant group standardization

Rich flavor without the excess saltiness, balanced broths guests find comforting, and the same consistent taste in every bowl — the kind of authentic Japanese brewing quality guests already trust.

📦 Item 06066 · 18L/cs · Product of Japan

Ask us about our current special offer.

For more details, please contact our salesperson.

08/21/2026

Meet the Japanese cake flour that's about to elevate your entire pastry program 🌸🍰

Nisshin Super Violet Flour is milled in Japan to a whisper-light 6.6% protein — ultrafine, low-protein, and built for two jobs at once: feather-light cakes and shatteringly crisp tempura batter that never turns greasy.

✨ Perfect for: 🍥 Wagashi confection making 🍰 Sponge & chiffon cakes 🍤 Tempura batter prep 🥐 Any bakery pastry program ready to go authentically Japanese

Bakers notice the rise. Guests notice the texture. It's the kind of consistent, trusted quality that keeps kitchens coming back.

📦 02148 · 55lb/sk · Product of Japan

For more details, please contact our salesperson.

08/17/2026

These bonito flakes don't just sit on your plate — they dance. ✨🐟
Yamaki's Hanakatsuo bonito flakes are paper-thin, delicately smoked, and shimmer with movement the moment they hit a hot okonomiyaki or takoyaki. Crafted in Japan since 1917, each flake delivers the deep umami flavor your guests know and love — whether as a classic topping, the essential base for traditional dashi, or a finishing touch on udon, miso soup, and tofu dishes. Naturally gluten free and soy free, with a light, delicate texture that melts beautifully into every dish. Now available in a brand new package! 🎉

For more details, please contact our salesperson.

08/07/2026

One-night dried ichiyaboshi squid 🦑 — the izakaya classic that turns effortless.

Kibun's Ika Ichiyaboshi Squid is slowly dried overnight, concentrating the umami while keeping the meat plump and tender. Just grill it straight from frozen and slice — no marinating, no prep, all craftsman technique already built in. A true izakaya staple that's ready for your menu in minutes.

Pairs perfectly with a squeeze of lemon, ponzu mayo, or a dusting of shichimi. Great with b**r, sake, or as a shareable appetizer.

For more details, please contact our salesperson.

08/03/2026

🌸 Uzume Tennyo no Mai Junmai Ginjo 🍶

Brewed since 1847 near the Suzuka Mountains by Ito Shuzo, this Junmai Ginjo pours with a plush, velvety texture, delicate floral aroma, and a lasting sweetness that lingers long after the glass is empty.

✨ Why guests love it:

Velvety mouthfeel that's easy to remember
Gentle sweetness that plays well with delicate dishes
Floral aroma that invites discovery
A name that sparks dinner conversation

Perfect for a by-the-glass program, sushi & sashimi pairings, a sake flight, or as an approachable pour for sake newcomers.

Specs: 14% ABV | Junmai Ginjo | 60% rice polish ratio | Kaminoho rice, Mie Prefecture | 720ml

📞 For more details, please contact our salesperson.

WARNING: Drinking alcoholic beverages can increase cancer risk, and, during pregnancy, can cause birth defects. Must be 21+.

Address

2695 McCone Avenue
Hayward, CA
94545

Opening Hours

Monday	8am - 4:30pm
Tuesday	8am - 4:30pm
Wednesday	8am - 4:30pm
Thursday	8am - 4:30pm
Friday	8am - 4:30pm

Telephone

(510) 397-6293

Website

http://www.nasales.com/

Alerts

Be the first to know and let us send you an email when NA SALES posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed food & beverage service in Hayward?