08/20/2026
Hotels aren't just participating in cocktail culture; they're helping define its future.
At this year's Tales of the Cocktail, Hyatt's Miranda Breedlove joined industry leaders for the seminar "Sleeping Giants: How Legacy Hotels Will Transform Global Hospitality", exploring the growing influence hotels have on beverage innovation, guest experience, and hospitality careers.
From iconic cocktails born in hotel bars, like the Bloody Mary at The St. Regis New York and the Piña Colada at Caribe Hilton to today's elevated beverage programs, hotels have long served as incubators for creativity and culture.
As luxury and lifestyle hotel brands continue to expand globally, the expectations for exceptional food and beverage experiences are rising. Success increasingly depends on attracting top talent, investing in innovation, and creating meaningful career pathways that elevate both team members and guests.
The future of hospitality isn't just being built in restaurants and bars. It's being shaped in hotels around the world.
