06/12/2023
MAJOR UPDATE 🫡 AKA WE NEED A KITKAT.
Our mothers inspired our work ethic. They sure as heck didn’t raise quitters. That’s for damn sure. When running our pandemic-project-turned-life/business got rougher, we got tougher. But, as often does, our hearts soon followed and we found ourselves unable to love …ourselves.
We started Best Damn Cookies to tell Dave’s story. Investors don’t like helping restaurants without a LOT of prior success. Most chef-led concepts involve fifty-something-year old men, embittered by an unforgiving industry, treating no one with kindness, least of all … themselves. We hoped to change this failing model by putting empathy at the center of our decision-making.
Though successful, the cost was ultimately our happiness. We don’t recognize our choices anymore. They’re no longer inspired by kindness. Instead, fear holds our hand most fiercely.
And, so, we made the difficult decision. We’re closing Best Damn Cookies’ physical bakery . We’re going to take a break from July 1 until Oct 1. We’ll decide how we feel thereafter. The plan is to come back focused on pop-ups & shipping (). However, as we are but mice and men, we will make that decision when it is inspired by joy - as it was when we started biking cookies around Brooklyn in March of 2020.
In the meantime, we’re going to work through our backlog of content. So, my friends, gather around. The campfire is warm, and we make the best damn s’mores.
Warmly,
