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We create unique and juicy plant-based meat, focusing on the perfect bite and only clean ingredients.

16/10/2026

€46 billion of the EU’s €57 billion farm budget (CAP) supported animal products in 2013. 🐄💸 That’s over 80%. For food production alone, the share is 82%: 38% directly, 44% through animal feed. Once feed is counted, a kilo of beef carries €1.42 in EU subsidies.

Animal products supply 35% of EU calories and 65% of protein, and they take 82% of the money. That gap is the point: public money makes one kind of food cheaper than it would otherwise be, then we call the other one expensive.

🇨🇭Switzerland does it too. The federal government puts CHF 35–38 million a year into promoting animal products: meat, dairy (cheese included) and eggs. Meat alone is about CHF 5 million. A study commissioned by the federal agriculture office found that this promotion tends to harm biodiversity, though the effect can’t be quantified.

This isn’t about blaming farmers 👨🏼‍🌾. It’s about asking who decided what’s cheap.

Sources
- Kortleve, Mogollón, Harwatt & Behrens (2024), „Over 80% of the European Union’s Common Agricultural Policy supports emissions-intensive animal products“, Nature Food 5, 288–292 (data from 2013): nature.com/articles/s43016-024-00949-4
- Kortleve, Harwatt & Behrens, „Over 80% of the EU’s farming subsidies support emissions-intensive animal products“, The Conversation, 3 April 2024: theconversation.com/over-80-of-the-eus-farming-subsidies-support-emissions-intensive-animal-products-new-study-226853
- AFP report on the study (beef subsidy per kilo): phys.org/news/2024-04-eu-farm-subsidies-bolster-high.html
BFH-HAFL/Ecoplan (2024), „Evaluation agrarpolitischer Massnahmen bezüglich Biodiversitätswirkung: Absatzförderung“, report for the Bundesamt für Landwirtschaft: aramis.admin.ch/Default?DocumentID=71838
- Bundesamt für Landwirtschaft, Agrarbericht 2025, table „Ausgaben Qualitäts- und Absatzförderung“: agrarbericht.ch

13/10/2026

Wanting to know what’s in your food is a great instinct 🧐, and we’re here for it! But processed is a spectrum that covers sausages, nuggets, and plant-based alike, so the most useful thing is to flip the box and read the ingredient list of the individual products. You might discover that our products are in fact not full of scary additives. 🌱

Curious about anything on it? Ask us in the comments, we love this question. 💜

12/10/2026

When someone says 📢 “we’ve always done it this way,” show them this. No, things have not always been this way (besides that not being a great argument for harmful behavior). 🫤

A chicken from 1957 and a chicken from today. 🐓 The one from 1957 and the one from 2005 aren’t the same animal: same age, same feed, more than four times the weight. The tradition didn’t stay put. The bird was rebuilt.

Both 8 weeks old. Raised side by side on the same feed.
One weighs about 905 grams. The other, more than 4 kilos...

In a University of Alberta study, researchers raised a 1957 strain, a 1978 strain and a 2005 commercial broiler under identical conditions. The only thing that differed was genetics. Over those decades, broiler growth increased by more than 400%.

The researchers also note what comes with that: skeletal defects, metabolic disorders and altered immune function, and they expect bone and muscle health, immune response and the welfare of breeding birds to stay open problems for the industry.

Did you know it was this extreme?

🔗 Source: Zuidhof MJ, Schneider BL, Carney VL, Korver DR, Robinson FE (2014). Growth, efficiency, and yield of commercial broilers from 1957, 1978, and 2005. Poultry Science 93(12): 2970-2982. doi.org/10.3382/ps.2014-04291

➡️ Weights are averages for mixed-sex birds at 56 days. 1957 = University of Alberta unselected control strain; 2005 = commercial Ross 308.

09/10/2026

That’s a wrap on VIOLA’s Diner! 💜🥹 & so is our proof that the plant-based “trend” is definitely not dead.

Four weeks of serving up proper comfort food, queues out the door, plenty of Pastrami Sandwiches, Crispy Cheeseburgers, Philly Cheese Sandwiches and empty plates 😌🍔

A huge thank you to the SV Gastronomie & Hotel and the whole crew for serving up delicious food and bringing so much love every single day and to ETH Zurich for letting us turn their canteen into a very purple diner for four weeks. 🥳

And of course, thank you to everyone who stopped by, queued, ate with us and came back for more. 🧑‍🧑‍🧒‍🧒
Until next time, VIOLA’s!

07/10/2026

If we had a ctrl + delete for the planet, these things would definitely be on our list 🗑️ Tell us in the comments what you’d ctrl + delete. 🤝

06/10/2026

“But soy is destroying the rainforest!” 🤬 If you’ve ever talked about eating less meat, you’ve probably heard this classic comeback. Critics love to point out that massive soy plantations drive deforestation and habitat loss, trying to claim that plant-based milk, tofu, or planted.steak are just as bad as a animal steak.

❗️But here’s the plot twist they always leave out: nearly 80% of the world’s soy is grown to feed livestock, not humans. Eating soy directly uses a tiny fraction of the land and water compared to animal farming. ❗️

So next time someone tries to soy-shame your protein, just remind them: the best way to cut down on soy farming is actually to eat less meat. 🌍✨

Source: Ritchie, H. (2021). Is our appetite for soy driving deforestation in the Amazon? Our World in Data. ourworldindata.org

02/10/2026

Planted is not part of Nestlé. We’re independent, Swiss, and still making delicious plant-based protein from simple ingredients to help build a food system that’s better for people, animals, and the planet. 💜

29/09/2026

For many of us, eating animals is simply what we’ve always known. It’s part of family meals, traditions, and everyday life. We often hear about protein, farming, and nutrition, but there are other sides of the industry that don’t get talked about as often 🫣

Some of these topics might be familiar to you, others might be completely new. Either way, it’s worth taking a closer look and learning more about where our food comes from and the impact it has.

Don’t just take our word for it. Be curios, read, research, and make up your own mind.

(Truth doesn’t become less true because it’s uncomfortable.)

22/09/2026

NEW PRODUCT ALERT 🚨

The planted.hack has arrived! 😍📣

Lasagne? Yes.
Bolognese? Obviously.
Chili sin carne? Bring the whole family.

No additives, no artificial flavours and just very very tasty.
As nobody makes four tablespoons of Bolognese: one 320 g pack comes with 58 g of protein and is made for sharing. Enough for a whole lasagne, four portions of Bolognese or a family-sized chili. 🍝

➕ Switzerland, we brought you something extra as well: Meet our new planted.filetstreifen Asia-Style: juicy, tender strips with a sweet-savoury, teriyaki-inspired marinade and plenty of umami. A few minutes in the pan and they’re ready for stir-fries, noodles, rice bowls or whatever your Tuesday night throws at you. 🥢

📍 CH: planted.hack in selected COOP stores | planted.filetstreifen Asia-Style in selected COOP stores
📍 DE: planted.hack at Rewe, Edeka, Bela (Famila), V-Markt and Wasgau
📍 AT: planted.hack at SPAR and Gurkerl
Your weeknight dinner plans just got hacked. 💜

18/09/2026

Both gives you protein, that’s true. But there’s no need to make an animal the middleman when the source was plants all along. 🌱 Same goodness, shorter journey 💜

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