VineSleuth

10/16/2026

The holiday season is coming fast, and the w**eries that plan their marketing on purpose are the ones that have a great one.

My free Holiday W**e Sales Playbook walks you through ten questions that give your holiday emails something real to say, plus a free Voice Brief Builder so AI sounds like your w**ery.

Grab it at AmyCGross.com/playbook 🍷

10/14/2026

10/08/2026

Want AI to write like you? Stop describing your voice to it.

“Warm, cheerful, welcoming” gets you generic copy. Instead, give AI your best work: the emails that got clicks, the posts you loved. Save them in one file it can draw from every time.
Then update that file every month.
Show it. Don’t tell it. 🍷
(Basic principle I learned in Journalism School. 🐊)

From my conversation on the AI & W**e YouTube channel.

Want one practical way to use AI in your w**e business, twice a month? Get Pairings, my free newsletter: link in bio.

10/05/2026

AI is a whole toolbox, not just a chatbot. 🧰🍷

Writing copy is the smallest thing it can do for your w**ery. It can also:

1. Predict
2. See
3. Listen & talk
4. Match
5. Read and make sense of things
6. Write

Which one would help your business most? Comment with a number, or tell me what else you wish AI could take off your plate. 👇

The trick is to start with the task, not the tool. I’m breaking down all six in Pairings, my free newsletter for the business of w**e. The first issue lands tomorrow, then two Tuesdays a month. Link in bio to join.

**ebusiness **eindustry **emarketing

10/02/2026

Can AI recommend a great w**e?
Absolutely.

I’ve been building AI w**e recommendations since 2011.

But in France, where nearly a third of buyers have now used AI to choose w**e, diners asked ChatGPT to pick from a restaurant menu. It invented a Chablis that doesn’t exist, then confidently explained why they’d love it.

The difference isn’t the AI. It’s the data behind it.
Solid data, great recommendations. But guesswork in, guesswork out. 🍷

(From my conversation on the AI & W**e YouTube channel.)

Want one practical way to use AI in your w**e business, twice a month?
Sign up to get Pairings, my free newsletter at AmyCGross.com

09/29/2026

Your next guest is probably asking AI where to go w**e tasting.

Do you know what it tells them?

Most w**eries have never checked. On Tuesday, in the first issue of Pairings, I’ll show you how to find out in ten minutes.

Free, two Tuesdays a month, for anyone in the business of w**e. Link in bio to join.

03/01/2026

Thank you to the Midwest W**e & Grape Summit for inviting me to share an analysis of the w**e market of late and share practical steps w**eries can take in shifting marketing strategies to adapt.

The overarching strategy:
Shift from prestige to people!!
(And I think midwesterners know ALL ABOUT that!)

**e located in the US’ very first AVA, was such a beautiful host for the summit organized by **e & **e

Cheers!!