09/15/2026
We just sold out 8,000th burger in just 10 months… The crazy thing is… We are now selling over 1,000 of these a month. Not bad for something that started as a joke.
What is the Aatma burger?
Halal smash b*%f patties, a house blend of 12 spices, smoky Aatma sauce, Amul cheese, and achari pickled onions.
The Aatma Burger began with an online troll. During Keith’s earlier pop-up days, someone mocked the idea of his Indian restaurant by asking whether he would make a burger. Sarasin started considering the question seriously.
He remembered eating a chapli kebab on a trip to India and recognizing a connection to a smash patty. That memory became the starting point for a blend of 12 spices used to season Aatma’s halal ground beef.
The smoky Aatma sauce took roughly three months to develop as chef worked toward the spicy, sour, sweet, and salty interplay he wanted, the chatpata quality that drives the burger’s flavor. Amul cheese and achari pickled onions complete it.
For Keith, the burger also opens a conversation about the assumptions people bring to Indian food, including whose eating traditions those assumptions leave out.
