06/15/2026
As my wife and I sit on our deck watching planes and traffic go by, we are reminded just how small we are, but how connected we all are too. We are exiting our 8th year in business and I am beyound grateful for all the support and the opportunities our customers have given to our employees and our family too. It is amazing to me to see how many people believe in the ‘Built by Cattlemen, for Cattlemen’ difference. I am grateful for how many producers compliment me on how I run my business. It amazes me how many times I run into people and they say ‘I love your products, they have changed my operation’ or ‘I follow you on Facebook even though I don’t farm, I just love reading your research and passion’. The latest one comes today while we were playing at Yogi Bear campground in Sioux Falls getting ready to leave. This family doesn’t farm, but his parents do in Wisconsin and they use and are impressed by our stuff. It is amazing to see how many people’s operations we touch for the better. With that said, I am also amazed at how many reports I get from people who are wearing our brand that get verbally abused by people who don’t have our products. More than once I have been told by customers that things got heated because they were wearing a C&W sweatshirt and said we build good things. I don’t know who these people are, but I’d really love to have a conversation with them and ask what part of my business sets them off? Am I sometimes too blunt with my advertising? Of course I am because I believe, the truth is the truth and if it’s true, it’s nothing to be ashamed of, if it offends someone, it’s probably because new lessons are harder to learn as we age. I take great pride in trying to be unbiased in everything I do because my top priority is what is best for my herd. I go to great lengths to show what we are doing, why we are doing it, and how this helps. By no means do I think I know it all, I am constantly learning and making mistakes, all with the goal of being a better producer. As I have said many times, I have no shame in admitting I am a producer pretending to be a welder, because at the end of the day, I didn’t start this business for me, I started it to better the herd. I want to say thank you to everyone for the life you have given us these past 8 years! Cheers to turning the page on another year!