10/08/2026
Why “wild” is the most useless marketing word for fish 🤪 In the seafood world, companies love using the word “wild” as their biggest marketing claim.
It confuses us and, frankly, we find it insults the intelligence of customers.
Today's fish eaters are more enlightened than ever. We know this firsthand because we get to talk to thousands of you every year on our socials, tours, events and deliveries.
There are so many of you who understand that fish farming can be done right... with care for the fish, the planet and the people eating it.
“Wild” tells you how a fish was sourced. But on its own, it doesn't tell you if it's:
🌎 Environmentally responsible
🧪 A healthy choice
👌 Good quality
What would tell you this instead? How it was raised or caught... and whether an independent eco-certification backs up its claims.
Because there are good fish farms and bad ones. Just like there are good wild fisheries and bad ones.
All our farms are eco-certified by Best Aquaculture Practices. We're audited every year against standards for environmental impact, fish welfare, community relations, and worker health and safety.
And 30 years of raising fish has convinced us that when you care for all those things, you can taste the difference.
Now isn't that wild? 😉