Porcalorca

15/08/2026

𝗦𝗮𝗹𝗲𝘀 𝗔𝗴𝗲𝗻𝘁 𝗪𝗮𝗻𝘁𝗲𝗱 – 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗪𝗶𝗻𝗲 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 | 𝗔𝗮𝗿𝗵𝘂𝘀, 𝗔𝗮𝗹𝗯𝗼𝗿𝗴, 𝗢𝗱𝗲𝗻𝘀𝗲 & 𝗖𝗼𝗽𝗲𝗻𝗵𝗮𝗴𝗲𝗻

𝗗𝗼 𝘆𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀, 𝘄𝗶𝗻𝗲 𝗯𝗮𝗿𝘀 𝗮𝗻𝗱 𝗵𝗼𝘁𝗲𝗹𝘀 𝗮𝗻𝗱 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗮𝗻 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝘄𝗶𝗻𝗲 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘄𝗶𝘁𝗵 𝗮 𝘀𝘁𝗼𝗿𝘆 𝘁𝗼 𝘁𝗲𝗹𝗹?

Porcalorca is an independent Danish wine importer focused on 𝗳𝗮𝗺𝗶𝗹𝘆-𝗿𝘂𝗻 𝘄𝗶𝗻𝗲𝗿𝗶𝗲𝘀 and wines with a strong identity.

We work directly with producers from, among other regions, Piedmont, Tuscany, Emilia-Romagna, Lombardy, Trentino and Umbria. What they share is craftsmanship, the people behind the wines, and bottles that let restaurants and wine bars offer their guests something they won't find everywhere.

We've already built relationships with restaurants, wine bars and hotels in Copenhagen. Now we want to expand to 𝗔𝗮𝗿𝗵𝘂𝘀, 𝗔𝗮𝗹𝗯𝗼𝗿𝗴, 𝗢𝗱𝗲𝗻𝘀𝗲 & 𝗖𝗼𝗽𝗲𝗻𝗵𝗮𝗴𝗲𝗻 — and we're looking for the right people locally.

𝗪𝗲'𝗿𝗲 𝗻𝗼𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘄𝗶𝗻𝗲 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻.

You could be a sommelier, work in HoReCa, be an independent sales agent, or already represent other complementary products.

𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂:
- have an existing network among restaurants, wine bars and hotels
- know the local food and wine scene
- can open the right doors and build long-term client relationships
- work independently and thrive with freedom and responsibility
- want to represent wines where the story and the people behind them matter as much as the label

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗴𝗲𝘁?
- A freelance, commission-based Sales Agent Agreement with an attractive commission structure.
- An Italian portfolio ranging from strong restaurant wines to small productions, rare grape varieties and wines with stories that actually give you something to talk about with your customers.
- We provide wine samples, tasting materials, a HoReCa price list and a thorough introduction to the producers and the wines.
- 𝗔𝗻𝗱 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁𝗹𝘆: 𝗳𝗿𝗲𝗲𝗱𝗼𝗺.

You build your own market, your own client relationships and your own pace — with Porcalorca behind you on product, storytelling and support.

We're primarily looking in 𝗔𝗮𝗿𝗵𝘂𝘀, 𝗔𝗮𝗹𝗯𝗼𝗿𝗴, 𝗢𝗱𝗲𝗻𝘀𝗲 & 𝗖𝗼𝗽𝗲𝗻𝗵𝗮𝗴𝗲𝗻
, but if you have a strong HoReCa network elsewhere in Denmark, we'd love to hear from you too.

Interested?

Send me a message with a bit about yourself and your network — or send your CV/LinkedIn profile. We'll then have an informal chat about whether Porcalorca could be an interesting portfolio for you to represent.

14/08/2026

Some partnerships just make sense.

Great bread. Great coffee. And now, a little bit of Emilia-Romagna on the shelf at HART.

Our Fondo Punto Zero Bianco from La Piana is now at HART and somehow it feels completely at home there.

Because this is a wine made with much the same philosophy we admire in great bread: good raw materials, patience, fermentation and as little interference as possible.

Fondo Punto Zero means going back to the beginning.

Made in the hills of Castelvetro di Modena, it is refermented naturally in the bottle using the ancestral method. Organic. Zero grams of residual sugar. No added sulphites. And the lees remain in the bottle, meaning you can drink it clear and crisp or gently turn the bottle and let the lees transform the wine into something rounder and more textured.

Grapefruit. Citron. White peach. A little almond on the finish.

Alive, slightly wild and wonderfully refreshing.

And seeing those bottles sitting among HART’s bread and bags of coffee made us smile.

Because wine doesn’t always need white tablecloths and complicated language.

Sometimes it just needs good bread.

Fondo Punto Zero Bianco × HART.

We think they found each other. 🍞🥂

25/07/2026

A special visit at the Porcalorca stand. 🍷

One of the highlights from this weekend was welcoming for a taste of authentic Lambrusco.

For many years, Claus Meyer has inspired Danes to appreciate quality ingredients, craftsmanship and the stories behind what we eat.

At Porcalorca, that’s exactly what we’re trying to do with Italian wine.

Not just import bottles, but introduce the families, traditions and regions behind them - and perhaps help a few people rediscover Lambrusco along the way.

Thank you for stopping by and sharing a glass with us.

Here’s to curiosity, good conversations and changing perceptions. 🇮🇹🍷

24/07/2026

Who said Lambrusco was for your parents? 🍷

One of our favourite moments from the week.

Watching Marco pour Lambrusco for a group of young people who had little idea what to expect… and then seeing the smiles after the very first sip.

Because this isn’t the sweet, mass-produced Lambrusco many people remember.

This is Lambrusco made by families who have spent generations perfecting their craft. Dry, vibrant, full of character - and made to be shared.

Maybe the biggest surprise wasn’t the wine.

It was seeing a new generation discover that Lambrusco deserves a place at the table again.

Cin cin to changing perceptions, one glass at a time. 🇮🇹❤️

23/07/2026

The smile says it all. 🍷❤️

One of our favourite moments is watching someone take their very first sip of authentic Lambrusco.

It usually starts with:
“I don’t normally drink Lambrusco…”

Then comes the first sip.

A pause.

A smile.

And almost always:
“Wow… this is not what I expected.”

That’s why we do what we do.

Not just to sell wine, but to change perceptions. To introduce Denmark to the real Lambrusco - crafted by passionate family winemakers in Emilia-Romagna, made to be enjoyed around a table with good food and even better company.

This week, we saw hundreds of smiles just like these.

Grazie to everyone who stopped by. ❤️🇮🇹

23/07/2026

21/07/2026

Last night I was sitting on the floor with cardboard, paint and a glass of Lambrusco, making signs by hand.

Today those signs stood in the middle of Denmark’s greatest picnic festival arranged by

We spent the day pouring Lambrusco, telling stories from Emilia-Romagna, and introducing people to one of Italy’s most misunderstood wines.

My favourite moment? Watching people take that first sip… pause… smile… and say, “I had no idea Lambrusco could taste like this.”

That’s why we do this.

Not just to sell wine, but to bring people together around a table, start conversations and share the stories behind the families who make every bottle.

And yes… painting signs by hand the night before was absolutely worth it. ❤️🍷🇮🇹

20/06/2026

There’s just something about bubbles, wine, and seafood on a Midsummer evening.

Last night, we gathered around a long table under an open sky, with the weather on our side and the square as our dining room. Some familiar faces, some new ones, all brought together by good food, great wines, and the simple joy of sharing a meal.

These evenings remind us why we love the tradition of the long table. Conversations that drift from one end to the other. Glasses raised in celebration. Laughter filling the air as the evening unfolds.

Because wine is never just what’s in the bottle. It’s the people around the table, the stories exchanged, and the memories created together.

Thank you to everyone who joined us and made the evening so special!

13/06/2026

𝗢𝗻𝗹𝘆 𝗮 𝗳𝗲𝘄 𝘀𝗲𝗮𝘁𝘀 𝗹𝗲𝗳𝘁! 🥂☀️

Join us on June 19th in Frederiksberg for a relaxed Italian summer evening with sparkling wines, refreshing whites, seafood pairings, and stories from small artisan wineries across Italy.

A perfect way to celebrate the beginning of summer with great wine and great company.

📅 June 19th, 18-22
📍 Frederiksberg
⚠️ Last seats available – booking closes soon.

👉 Info and booking here: https://under-sentence-loss.understory.io/experience/63446844baebc74b0f06c4f28056d709

Marco & Jeanette
Porcalorca 🍇🇮🇹