Rationale Brewing

06/04/2026

Good people. Good music. Good beers.

Thanks to everyone who pulled up to the first Crash Sherm’s Party. We spent the night talking story, digging through the archives, and hanging with the community that makes all of this worthwhile.

We’ll do it again soon.

📸:

05/27/2026

France. Andy. Sherm behind the lens.

Episode 2 of Sherm’s World is live.

And Friday, come Crash Sherm’s Party at Breakers. Pull up at 5PM to talk story with Sherm and have a few beers on us.

05/21/2026

Sherm’s World is leaving the feed and heading to the bar.

Introducing Crash Sherm’s Party, our first live event with legendary surf photographer Steve Sherman sharing stories and prints from behind some of surf culture’s most iconic moments.

We’re teaming up with SUNBENDR and friends at Breakers on May 29 for a night of live music, photos, beers, and community, featuring a live Sherm art show and more.

📍 Breakers Cafe & Bar
📅 May 29 • 6PM • All Ages

Plus, a $300 tab on us.

05/20/2026

Swipe and listen!

Some photos become part of the culture.
Some stories never get told.

Introducing Sherm’s World, a new series with legendary surf photographer Steve Sherman () diving into the archives behind some of his most iconic moments.

Starting with Eddie Vedder on the North Shore.

Behind the lens. Behind the moment.

05/19/2026

Some photos become part of the culture.
Some stories never get told.

Introducing Sherm’s World, a new series with legendary surf photographer Steve Sherman () diving into the archives behind some of his most iconic moments.

Starting with Eddie Vedder on the North Shore.

Behind the lens. Behind the moment.

05/14/2026

Same beer. Bigger purpose.
$2 from every 6-pack purchased in May supports mental health through

Head to the link in bio to learn more.

05/12/2026

We’re . Know anyone who might be interested?

We didn't build RationAle to be another option on the shelf. We built it to redefine what NA beer can be. 🍺

Now we're looking for someone to own Los Angeles.

Our LA Market Sales Manager will be the face of the brand in one of the most competitive beverage markets in the country - building distributor relationships, driving retail velocity, and showing up where it matters.

This is a brand-building role with real ownership, equity opportunity, and a product people actually get stoked on.

2+ years in beverage or CPG. Distributor experience. Based in LA. Hit the link below to apply. 🤙

Posted 10:49:52 PM. Who We AreRationAle Brewing kicked off in 2022 with a pretty unapologetic take: we’re here to raise…See this and similar jobs on LinkedIn.

05/05/2026

Cinco de Mayo deserves a beer worth drinking. Our Mexican Style Brew is light, crisp and built for the occasion.

05/01/2026

Before you drop in, you check the conditions.
Same goes for yourself.
This month, we’re launching Check In Before You Drop In for Mental Health Awareness Month.
$2 from every 6-pack supports the Andy Irons Foundation.
Hit the link in bio to learn more.
Stay present. Check